Marketing Manager

IMPRESARIO handmade restaurants; Mumbai City; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

IMPRESARIO handmade restaurants is seeking a regional marketing leader to own strategy and execution for local markets, driving samestore growth and new initiatives. You will collaborate with operations teams to seize local opportunities and launch integrated campaigns across channels.

You will manage digital presence across Zomato, Swiggy, Facebook, Instagram, Google, and Dineout, while tracking ROI and optimizing spend. Strong communication and stakeholder management are essential for success.

Qualifikationen

• 3–5 years of experience in regional or brand marketing, preferably in hospitality, F&B, or retail.
• Strong understanding of Mumbai & Pune local audience, cultural landscape, and consumer behavior.
• Proven track record of managing marketing budgets, vendors, and cross-functional stakeholders.
• Excellent project management, communication, and analytical skills.
• A self-starter with a strong bias for action and the ability to manage multiple priorities simultaneously.

Aufgaben

• Marketing Strategy & Execution: Own and drive the marketing strategy for the Bangalore region to support samestore sales growth and new initiatives.
• Collaboration with Regional Operations to identify local market opportunities and execute targeted Local Store Marketing (LSM) campaigns.
• Plan and execute integrated campaigns for new store and product launches in coordination with national marketing and operations teams.
• Ownership of building a strong local connect and incremental footfalls via coordinated efforts on community-led initiatives, in-outlet programming and local store marketing.
• Coordinate with different internal teams to leverage partnerships, influencers, and local collaborations to amplify brand presence in the region.

Kenntnisse

Marketing Strategy

Campaign Planning

Budget Management

Vendor Management

Analytics

Digital Marketing

Local Store Marketing

Outreach Partnerships

Team Collaboration

Tools

Zomato

Swiggy

Facebook

Instagram

Google

Dineout

Jobbeschreibung

Role & responsibilities

• Marketing Strategy & Execution: o Own and drive the marketing strategy for the Bangalore region to support samestore sales growth and new initiatives. o Collaborate with Regional Operations to identify local market opportunities and execute targeted Local Store Marketing (LSM) campaigns. o Plan and execute integrated campaigns for new store and product launches in coordination with national marketing and operations teams. o Ownership of building a strong local connect and incremental footfalls via coordinated efforts on community-led initiatives, in-outlet programming and local store marketing. o Coordinate with different internal teams to leverage partnerships, influencers, and local collaborations to amplify brand presence in the region.

• Digital & Platform Management: o Ensure the digital presence of each outlet is up-to-date and optimized across all relevant platforms including Zomato, Swiggy, Facebook, Instagram, Google, Dineout, etc. o Monitor and resolve listing-related issues and ensure consistent brand communication across digital platforms.

• Vendor & Stakeholder Management: o Identify and manage local vendors for print, production, photography, etc., ensuring adherence to brand guidelines, timelines, and budgets. o Liaise with internal teams and external partners (Design, PR, Social Media, etc.) to support campaign execution.

• Marketing P&L Ownership: o Own the marketing budget for the region and ensure optimal allocation of resources to maximize ROI. o Track campaign performance and spend efficiency; compile monthly reports and key learnings for review with Regional and Central Marketing Teams.

• Reporting & Analytics: o Share regular performance updates, campaign recaps, and outlet-level insights with regional stakeholders. o Contribute inputs toward central strategy based on on-ground observations and results.

Preferred candidate profile

• 3-5 years of experience in regional or brand marketing, preferably in hospitality, F&B, or retail.

• Strong understanding of Mumbai & Pune local audience, cultural landscape, and consumer behavior.

• Proven track record of managing marketing budgets, vendors, and cross-functional stakeholders.

• Excellent project management, communication, and analytical skills.

• A self-starter with a strong bias for action and the ability to manage multiple priorities simultaneously.