Regional Marketing Lead

iPlanet; Coimbatore District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive Salary

Inclusive culture

Career growth opportunities

Performance-Based Incentives

Job summary

A leading consumer electronics company in Coimbatore is looking for a Regional Marketing Lead to enhance store visibility and drive marketing campaigns. The ideal candidate will have 3–4 years of field marketing experience in electronics retail and a strong ability to execute targeted regional campaigns. This role offers a competitive salary and opportunities for career growth in a dynamic environment.

Qualifications

• 3–4 years of experience in regional/field marketing, preferably in electronics retail.
• Strong coordination skills with field/zonal sales teams.
• Proven ability to execute campaigns quickly.

Responsibilities

• Plan and execute store-level and regional marketing campaigns.
• Develop localized campaign themes and creative briefs.
• Manage ATL and BTL activities with local agencies.
• Lead new store launch marketing activities.
• Collaborate with sales heads to customize communication.

Skills

Field marketing experience

Campaign execution

Vendor management

Fluency in regional languages

Job description

Consolidated is a diversified Consumer Electronics, IT Infra and Value Added Services company having the Business Verticals of Retail, Service, B2B and Wellness of Top leading Brands with its significant presence across South India. The company is a valued Apple Partner with a significant presence across South & West, under the iPlanet Apple Premium Reseller store format and the Planet Care, Premium Service Provider. Consolidated is an Authorised Partner for Apple products for Enterprise and Education. Also, partnered with top leading brands – Sony, Linen Club and under the Wellness Business Vertical partnered with Cultfit We are headquartered out of Coimbatore, and we have our Regional Offices based out of Bangalore, Mumbai, Chennai and Cochin. The Company Revenue has grown significantly and has crossed 1800 crs in FY 24-25.

How we imagine you

We imagine you as a dynamic, field-oriented marketer who understands local retail behavior deeply and thrives in fast-paced environments. You should be someone who can balance creativity with strong operational discipline, ensuring flawless execution across multiple regions. Collaboration, agility, and a strong sense of ownership are key traits that will help you succeed in this role.

What we expect from you

We expect you to drive regional marketing excellence through impactful store-level and hyperlocal campaigns that boost footfall and strengthen brand visibility. You will act as the bridge between central marketing and regional sales teams, ensuring timely execution, festive readiness, and strong vendor coordination. Your goal is to deliver effective, locally relevant marketing that directly supports sales conversions and regional growth.

Job Responsibilities

• Plan and execute store-level and regional marketing campaigns aligned to local customer behavior, cultural events, and product focus.
• Develop localized campaign themes, taglines, and creative briefs for promotions and launches.
• Manage ATL and BTL activities including newspapers, FM radio, flyers, kiosks, and in-store branding with local agencies.
• Lead new store launch marketing: pre-buzz, invitation, inauguration activities, influencer presence, and post-launch visibility.
• Collaborate with Regional Sales Heads and store teams to understand zone-specific needs and customize communication.
• Integrate digital channels (Google Ads, WhatsApp, Facebook) with offline branding to create strong hyperlocal presence.
• Maintain monthly marketing calendars, track execution timelines, and ensure festival and seasonal alignment.
• Conduct merchandising audits for branding consistency, signage visibility, hygiene, and prepare detailed audit reports.
• Collect store-level campaign performance data, prepare activity scorecards, and report insights to marketing leadership.
• Manage vendor coordination, negotiate cost-effective media placements, and ensure timely deliverables.
• Support store teams with real-time branding updates, promo templates, and local-language adaptations.
• Ensure GMB and Google Merchant Center hygiene, resolving fake or impersonator listings with platform support.

Requirements

• 3–4 years of experience in regional/field marketing, preferably in electronics retail, mobile retail, or consumer electronics.
• Strong coordination skills with field/zonal sales teams and proven ability to execute campaigns quickly.
• Experience managing ATL & BTL agencies, vendor negotiations, and local budgets.
• Fluency in regional languages for effective communication with vendors and store teams.
• Prior experience in store activations, in-store promotions, and brand visibility programs.
• Ability to manage multiple zones, track campaign performance, and deliver timely reports.
• Strong understanding of hyperlocal marketing, retail merchandising, and festival-based promotions.

What we offer

• Competitive Salary
• Inclusive culture
• Cross-Functional Collaboration
• Career growth opportunities
• Merit-Based Advancement
• Performance-Based Incentives
• Recognition Programs

If you're a creative, field-driven marketer who thrives on building hyperlocal impact, driving store visibility, and executing campaigns with precision, join Consolidated as a Regional Marketing Lead and power our retail growth across regions!

More than just a job, Consolidated is a lifestyle a differentkind of experience.