Marketing Manager

Risto Solar Llp; Ernakulam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Risto Solar Llp in Kerala seeks a senior marketing leader with 7+ years of hands-on agency management and field activation experience across solar, consumer durables, building materials, or FMCG. You will drive BTL campaigns, CRM/ERP integration, and vendor oversight to optimize lead generation and ROI.

You will connect offline field activities with automated CRM drip campaigns, manage regional campaigns, and ensure data accuracy across ERP to enable rapid sales handoffs.

Qualifications

• 7+ years of hands-on experience in Agency Management and BTL marketing across Solar, Consumer Durables, Building Materials, or FMCG.
• Proven track record with CRM systems and ERP platforms to manage lead pipelines and reporting.
• Hands-on expertise connecting offline field lead capture with automated CRM drip campaigns.

Responsibilities

• BTL & Field Activations: plan and execute district-level campaigns, roadshows, local expos across Kerala.
• CRM Campaigns & Nurturing: design and manage targeted campaigns to maximize pipeline conversion.
• ERP System & Single Source of Truth: maintain ERP/CRM as central data source for marketing journeys.
• Lead Pipeline & O2O Tracking: bridge activations with CRM workflows for visibility into channel performance.
• Vendor & Logistics Management: source and supervise local vendors to ensure cost-effective execution.
• Cross-Functional Alignment: partner with regional sales and operations for fast lead-handoff SLAs.
• Budgeting & Performance Analytics: track CPL, ROI, and CAC through dashboards to guide decisions.

Skills

Agency Management

BTL Marketing

Digital Campaigns

Field Activations

Campaign Execution

Tools

ERPNXT

Zoho

LeadSquared

Job description

• BTL & Field Activations: Conceptualize, plan, and execute district-level campaigns, roadshows, local expos, residence association activations, and canopy setups across target Kerala markets.
• CRM Campaigns & Nurturing: Design, launch, and manage targeted CRM campaigns (WhatsApp Drips, SMS, Email) to nurture field leads, reactivate cold inquiries, and maximize pipeline conversion rates.
• ERP System & Single Source of Truth: Establish and maintain the ERP/CRM as the central source of truth for all marketing data mapping customer journeys from initial ground capture through sales handoff and installation.
• Lead Pipeline & O2O Tracking: Bridge physical activations with digital CRM workflows to ensure zero lead leakage and complete visibility into channel performance.
• Vendor & Logistics Management: Source, negotiate with, and supervise local vendors, fabricators, print suppliers, and event agencies to ensure cost-effective, high-quality execution.
• Cross-Functional Alignment: Partner with regional sales and operations teams to establish fast lead-handoff SLAs, auditing lead status accuracy within the ERP.
• Budgeting & Performance Analytics: Track Cost Per Lead (CPL), campaign ROI, and customer acquisition metrics directly through CRM/ERP dashboards to guide strategic decisions.Role & responsibilities

Preferred candidate profile

• 7+ years of hands-on experience in Agency Management, ATL/BTL marketing, Digital & field activations, and campaign execution within Solar, Consumer Durables, Building Materials, or FMCG.
• Proven track record with CRM systems (e.g., ERPNXT, Zoho, LeadSquared, or proprietary tools) and ERP platforms to manage lead pipelines and reporting.
• Hands-on expertise connecting offline field lead capture (QR codes, digital forms) with automated CRM drip campaigns.
• Deep familiarity with Keralas regional consumer mindset, local market geography, and seasonal purchasing patterns.
• Languages: Native fluency in Malayalam and strong proficiency in English are mandatory.
• Willingness to travel across districts for ground execution and team alignment.