Regional / General Sales Manager (M.P & C.G)

Mahamaya Lifesciences Pvt. Ltd.; Bhopal; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Mahamaya Lifesciences Pvt. Ltd. seeks a dynamic sales leader to own annual targets for Madhya Pradesh and Chhattisgarh, expanding the distributor network and geographic reach. You will drive launches of new molecules, bio-pesticides, and agro inputs, while managing super-stockists and key dealers.

The role requires building strong trade relations, implementing credit policies, and coordinating with marketing for demand-generation campaigns across the region.

Qualifications

• Graduation in agriculture or related field with domain knowledge in agrochemicals.
• Experience driving market expansion and distributor networks in regional markets.
• Understanding of regulatory requirements for insecticides and related products.

Responsibilities

• Own and deliver annual sales revenue, volume, and profitability targets for MP and CG.
• Identify untapped pockets, expand geographic reach, and scale up distribution footprint.
• Drive product launches and penetration of new molecules, bio-pesticides, and agro products.
• Appoint and manage super-stockists, distributors, and key retail dealers.
• Foster long-term trade relations with channel partners and agricultural cooperatives.
• Establish credit policies, monitor receivables, and ensure timely collections.
• Plan and execute demand-generation campaigns with the marketing team.
• Monitor competitor pricing, promotions, and market trends to strategize.

Skills

Market Expansion

Distributor Network

Trade Relations

Credit Management

Regulatory Compliance

Operational Governance

Team Leadership

Education

Graduate in Agriculture

Post Graduate in Agriculture

Job description

• Target Achievement: Own and deliver the annual sales revenue, volume, and profitability targets for Madhya Pradesh and Chhattisgarh .


• Market Expansion: Identify untapped pockets, expand geographic reach, and scale up the distribution footprint across key agricultural belts in both states.


• Product Portfolio Management: Drive the launch and penetration of new molecules, bio-pesticides, insecticides, fungicides, and herbicides


• Distributor Network: Appoint, evaluate, and manage a robust network of super-stockists, distributors, and key retail dealers.


• Trade Relations: Foster long-term, mutually beneficial relationships with key channel partners, key influencers, and agricultural cooperatives.


• Credit & Working Capital Management: Establish clear credit policies, monitor receivables, ensure timely collections

• Promotional Campaigns: Plan and execute demand-generation activities, including farmer meetings, jeep campaigns, crop seminars, field demonstrations, and retailer meets in collaboration with the marketing team.


• Competitor Intelligence: Keep a close watch on competitor pricing, new product introductions, promotional schemes, and market trends in Madhya Pradesh and Chhattisgarh to formulate counter-strategies.

• Regulatory Compliance: Ensure strict adherence to state and central insecticide acts, licensing requirements, and statutory regulations.


• Operational Governance: Oversee regional logistics, warehouse operations, stock audits, and statutory documentation.

Preferred candidate profile

• Graduate /Post Graduate in agriculture and having exposureMadhya Pradesh and Chhattisgarh.


• Willingness to Travel: High frequency of travel across the assigned region i.e. Madhya Pradesh and Chhattisgarh for market visits, channel partner meets, and team reviews.


• Salary as per industry standard.