Area Sales Manager - Agricultural Inputs

Mahindra And Mahindra Limited; Burhanpur, Khandwa; On-site; INR 600,000 - 900,000; Full time

Job summary

Mahindra & Mahindra Limited in India is seeking an Area Sales Manager to drive dealer and distributor sales, manage channel partners, and achieve monthly targets for pesticides and fertilizers. The role requires field travel, training FDOs, and close coordination with regional teams.

You will lead demand generation, promote product portfolio, monitor collections, and ensure adherence to corporate policies while building strong farmer engagement and field demonstrations across key crops and

Qualifications

• 5-10 years of experience in Sales of Pesticides/Fertilisers Industry
• Graduate- Agri preferred
• General requirements for diversity and inclusion stated in the ad

Responsibilities

• Set target for dealers/retailers based on capacity and prior year sales
• Achieve month-on-month sales and collection plan
• Administer collection schemes to recover outstanding balances as per policy
• Identify and evaluate channel partners, propose new appointments and manage onboarding
• Conduct dealer meetings to explain products, policies, and rewards for performance
• Monitor product liquidation against payments and drive 70% of sales from top dealers
• Finalize FDO placements and ensure weekly performance tracking
• Utilize promotional budgets effectively (posters, banners, leaflets) and plan route maps for villages/outlets
• Conduct farmer meetings and product demonstrations with FDOs and field days with farmers

Skills

Channel management

Market analysis

Farmers engagement

Sales strategy

Education

Graduate- Agri

Job description

Area Sales Manager

Competencies Overall Feedback

Responsibilities & Key Deliverables

Sales & Collection

• Set target for the dealer/retailer after taking into account capacity to sell as well as total sale last year
• Achieve month-on-month sales and collection plan
• Administer collection schemes/cash discounts to dealers/retailers to ensure that outstanding is recovered as per policy

Channel Mgmt

• Identify financially sound channel partners (A&B) by observing the companies they are associated with, the current outstanding in the market, their debtor days, yearly turnover, their market feedback, credit or cash party, etc.
• Propose appointment of new channel partner to RM post satisfactory analysis
• Complete channel appointment by April end for Kharif season and October end for Rabi season
• Showcase the value in the product portfolio to new dealers/retailers by involving them in demonstrations/farmer meetings
• Explain, clarify and enforce business policy amongst all dealers/retailers so as to ensure alignment amongst all stakeholders
• Conduct dealer/retailer meeting at the beginning of the season to explain new products and their applications, new collection schemes (if any), business policy and reward good performers of last season
• Monitor liquidation of products as against payment received from customers.
• Ensure that 70% of budgeted sales comes from super league dealers
• Motivate super-league dealers to increase sales by showcasing value in our product portfolio

Demand Generation

• Finalise the placement of FDOs at respective dealers/distributors as per the crop and gold category products planning. Ensure FDO productivity by tracking FDO performance (liquidation) on weekly basis.
• Ensure proper utilization of promotional budget through the right and judicious use of posters, banners, leaflet distribution at high impact/high visibility areas
• Prepare well thought out route map covering important villages and retail outlets for self and FDO as well.
• Conduct village level camps for farmers along with respective FDO wherein crops, common diseases/pests related to that crop, our products and their applications are explained and discussed.
• Conduct and train FDOs on how to organize an effective farmer meeting at villages.
• Conduct and train FDOs on how to engage in an effective product demonstration to farmers.
• Conduct product demonstrations by self and farmer meetings/month consisting of 75 farmers each.
• Conduct at least 4 field days along with FDO.
• Extensive field travel (at least 15 night halts/month)
• Train the team below (FDOs) to ensure 100% Compliance and strict adherence to BIZOM system for attendance, route maps and liquidation.
• Collaborate with ‘Crop consultants’ by showcasing the value of our product portfolio thereby creating influencers amongst farmers.

Market Identification and competitor analysis

• Identify opportunities to enter new adjacent markets by proper analysis of crops, pests/diseases, our corresponding product portfolio, type of market (cash/credit), profile of competitors present as well as their molecules and suggest the same to RM/ZM.
• Provide vital competitor information to Regional Manager/ZM/HO wrt the product pricing strategies

Experience 5-10 years of experience in Sales of Pesticides/Fertilisers Industry

Preferred Qualifications Graduate- Agri

General Requirements

Our commitment to Diversity, Equity, and Inclusion At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive. We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law. We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants. Together, we rise by embracing differences and building a future that reflects the communities we serve.

Experience Level Mid Level