Regional Exhibition Lead - West

Aditya Birla Group; Mumbai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Aditya Birla Group is seeking a store leadership role in Mumbai to drive expansion, top line and profitability while maintaining exceptional customer experience and service levels.

The role focuses on achieving store targets, managing franchisee relationships, optimizing conversion and average ticket size, and building a strong leadership pipeline among team members.

Qualifications

• Experience in retail/store leadership and team management.
• Strong understanding of customer experience and service levels.
• Ability to drive topline and bottom-line targets.

Responsibilities

• Driving the topline and bottom-line targets of the store.
• Network expansion as per guidance.
• Marketing and planning to drive walk-ins to the store.
• Preparing and executing BTL plan to drive walkins to the store.
• Inputs to drive walkins using ATL.
• Measuring efficiency and impact of initiatives.
• Reviewing norms and providing inputs on the same.
• Driving stock turns and AMC realization.
• Insights of category performance/non-performance.
• Franchisee appointment and management.
• Competition insights.
• Driving KPIs- conversion, ticket size and scheme enrolment.
• Achieving and improving NPS targets.
• Inputs on layouts.
• Achieving and improving customer satisfaction scores.
• Selection of team members.
• Controlling attrition.
• Building a pipeline of leadership.
• Ensuring store operation hygiene factors.

Job description

This role is responsible to lead the store teams and achieve the targets for expansion, top line and profitability. The person is supposed to drive the objectives as defined by the brand while ensuring the highest levels of customer experience and service levels.

Essential Duties and Responsibilities:

Functional Responsibilities

• Driving the topline and bottom-line targets of the store
• Network expansion as per guidance
• Marketing
• Preparing and executing BTL plan to drive walkins to the store
• Inputs to drive walkins using ATL
• Measuring efficiency and impact of initiatives
• Reviewing norms and providing inputs on the same
• Driving stock turns and AMC realization
• Insights of category performance/non-performance
• Franchisee appointment and management
• Competition insights
• Driving KPIs- specially conversion, ticket size and scheme enrolment
• Achieving and improving NPS targets
• Inputs on layouts
• Achieving and improving customer satisfaction scores
• Selection of team members
• Controlling attrition
• Building a pipeline of leadership
• Ensuring store operation hygiene factors