We are seeking a Senior Regional Business Manager – India & Subcontinent to join a leading global medical technology organization specializing in advanced oncology and radiation therapy solutions. This is a senior commercial role responsible for driving sales growth, market share, revenue, margin, and business development across the assigned territory.
The successful candidate will own the regional commercial strategy and sales cycle, from market development and opportunity identification through proposal, negotiation, order closure, customer acceptance, and revenue realization. You will work closely with Marketing, Service, Clinical, and other cross-functional teams to strengthen market presence, develop strategic accounts, and expand the organization’s footprint across private, government, and key hospital accounts.
Reporting to: Senior Regional Business Director – India & Subcontinent
Work Mode: Remote / Home-Based + Extensive Customer Engagement
Preferred Location: Bangalore, Hyderabad or Chennai, India
Portfolio: Advanced Medical Equipment, Oncology, Radiotherapy & Radiosurgery Solutions
Culture: Commercially driven, collaborative, customer-focused, dynamic, and performance-oriented
The Role
- Regional Sales & Commercial Leadership: Own and deliver regional commercial targets across new orders, revenue, margins, upgrades, market share, and other key business objectives while supporting the timely renewal of service contracts.
- Market Development & Account Management: Drive business growth across private hospitals, strategic accounts, and government institutions, maintaining strong market visibility and developing long-term relationships with key decision-makers.
- Sales Strategy & Execution: Assess market dynamics and work closely with the Senior Regional Business Director, Marketing, and Service teams to develop and execute territory-specific sales strategies for both new and existing customers.
- New System & Solution Sales: Lead the end-to-end sales process for capital medical equipment and solutions, from opportunity development and product positioning through commercial negotiation, order closure, customer acceptance, and margin realization.
- Forecasting & Pipeline Management: Maintain a strong and sustainable sales funnel, ensuring accurate forecasting and quarter-to-quarter business linearity while keeping opportunities and customer activities updated within Salesforce CRM.
- Clinical & Commercial Value Selling: Position the organization’s products and solutions effectively by communicating relevant clinical features, advantages, and benefits (FAB) to oncologists, medical physicists, hospital administrators, and other key stakeholders.
- Stakeholder & Advocacy Development: Build strong relationships with clinical and commercial stakeholders, strengthen customer advocacy, and develop reference centres that support long-term market development.
- Cross-Functional Collaboration: Coordinate closely with Marketing, Service, Clinical, Quality, and other regional teams to ensure effective customer engagement, successful implementation, and achievement of commercial objectives.
- Competitive & Pricing Strategy: Monitor the competitive landscape, market trends, and customer requirements while providing recommendations on pricing, positioning, and commercial strategy to regional leadership.
- Customer & Industry Engagement: Represent the organization at customer training programs, industry conferences, symposia, trade shows, and other relevant market-development activities.
- Quality & Compliance: Ensure safety, quality, and regulatory considerations are incorporated throughout customer and commercial activities while supporting the organization’s Quality System and Safety & Health requirements.
- Budget Management: Manage the allocated regional budget for travel, accommodation, and business expenses, ensuring appropriate utilization and accurate reporting.
Requirements
- Bachelor’s or Master’s degree in Biomedical Engineering or a related technical/scientific discipline
- Minimum 10 years of professional sales experience within medical devices, medical equipment, or healthcare technology
- Proven track record as a strong individual contributor in complex medical equipment / capital equipment sales
- Strong knowledge and commercial exposure within oncology, radiotherapy, IMRT, radiosurgery, medical physics, or related hospital-based technologies
- Demonstrated experience managing the full sales cycle, including prospecting, solution positioning, proposals, commercial negotiations, order closure, and revenue realization
- Experience managing private hospitals, strategic/key accounts, and government healthcare accounts
- Strong understanding of regional market dynamics with an established network within the assigned territory highly preferred
- Proven ability to manage sales forecasting, pipelines, revenue, margins, and quarterly/annual commercial targets
- Experience using Salesforce or similar CRM platforms for opportunity and pipeline management
- Strong presentation and value-selling capabilities, with the ability to engage clinicians, medical physicists, hospital administrators, procurement teams, and senior decision-makers
- Excellent stakeholder management and relationship-building skills within a matrix and cross-functional organization
- Excellent written and spoken English; proficiency in Tamil, Telugu, and/or Kannada will be an added advantage
- Self-motivated, commercially driven, proactive, and comfortable operating independently in a home-based environment
- Strong team player with a high level of professionalism, integrity, and accountability
- Willingness and ability to travel at least 60% of the time