Quick Commerce Ads Manager (Blinkit, Instamart)

Gravl; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Gravl in Bengaluru seeks an experienced performance marketer to drive quick commerce ad campaigns across Blinkit, Instamart, Amazon, and Flipkart. You will own setup, optimization, and budget management, ensuring high visibility for priority SKUs during peak demand periods.

You will also review agency reporting for external marketplaces, challenge spends, and align actions with ROAS and break-even economics. Strong Excel skills and a data-driven mindset are essential.

Qualifications

• 3 to 6 years in e-commerce or marketplace performance marketing.
• At least 2 years hands-on quick commerce advertising on Blinkit or Instamart.
• Comfort reviewing an agency's Amazon and Flipkart reporting and challenging it.
• Clear on ROAS, ACOS, TACOS, CPM, CVR and break-even economics.
• Advanced Excel: pivot tables, XLOOKUP or VLOOKUP, SUMIFS.

Responsibilities

• Set up, launch and optimize keyword and placement campaigns for Blinkit and Instamart.
• Manage bids, budgets and daypart pacing to keep priority SKUs visible at peak demand.
• Allocate spend by city and region based on demand and conversion.
• Track share of voice, CPM, add-to-cart rate, CVR and ROI by SKU.
• Benchmark against competitors on core keywords.
• Pause or cap spend on low-stock SKUs and confirm availability before scaling bids.
• Reconcile ad spend with platform invoices and payouts.
• Build the launch plan for new SKUs.
• Review agency metrics for Amazon and Flipkart and ensure actions are closed.
• Plan budgets for sale events and report weekly in Excel by platform, campaign and SKU.

Skills

E-commerce performance marketing

Quick commerce advertising on Blinkit/

Campaign review & agency collaboration

ROAS / ACOS / TACOS / CPM / CVR

Advanced Excel (Pivot, XLOOKUP, SUMIFS

Budget management & pacing

Tools

Gobblecube

Helium 10

Pacvue

Job description

THE ROLE

You run our quick commerce ads, starting with Blinkit and Instamart. Zepto and BigBasket follow as we add them. You also hold our Amazon and Flipkart ad performance to account. An external agency runs those campaigns. You read the numbers, question the spend and follow up until agreed actions are done. No team to manage. No strategy decks. The scope grows with the results.

WHAT YOU WILL DO

Quick commerce

• Set up, launch and optimize keyword and placement campaigns, starting with Blinkit and Instamart.
• Manage bids, budgets and daypart pacing. Track out-of-budget hours so priority SKUs stay visible at peak demand.
• Allocate spend by city and region based on availability, demand and conversion.
• Track share of voice, CPM, add-to-cart rate, CVR and ROI by SKU. Benchmark against competitors on core keywords.
• Pause or cap spend on low-stock SKUs. Confirm availability before scaling bids.
• Reconcile ad spend with platform invoices and payouts.
• Build the launch plan for new SKUs.

Amazon and Flipkart review

• Review the agency's daily and weekly numbers: ACOS, TACOS, ROAS, CPC and CVR. Check them against your own view.
• Question spend and results. Follow up on every agreed action until it is closed.
• Know the formats: Sponsored Products, Sponsored Brands and Sponsored Display on Amazon, PLA and PCA on Flipkart.

Across all platforms

• Plan budgets for sale events.
• Optimize to margin-based ACOS and ROAS targets. Know the break-even point.
• Report weekly in Excel: spend, sales, ROAS and ACOS by platform, campaign and SKU.

WHAT YOU BRING

• 3 to 6 years in e-commerce or marketplace performance marketing.
• At least 2 years of hands-on quick commerce advertising on Blinkit or Instamart, with campaigns you personally ran. Blinkit is preferred.
• Comfort reviewing an agency's Amazon and Flipkart reporting and challenging it.
• Clear on ROAS, ACOS, TACOS, CPM, CVR and break-even economics.
• Advanced Excel: pivot tables, XLOOKUP or VLOOKUP, SUMIFS.

GOOD TO HAVE

• Experience with an ad analytics tool such as Gobblecube, Helium 10 or Pacvue.
• Experience on two or more quick commerce platforms, including Zepto or BigBasket.
• Electronics or other high-ticket category experience.
• Experience managing multiple brands or accounts.