Publisher development executive

CyberMedia; Gurugram District; On-site; INR 500,000 - 900,000; Full time

Job summary

CyberMedia in India is seeking a Publisher Development Executive to drive revenue by connecting with digital publishers, ad networks, and CTV partners. You will own the end-to-end outreach, conduct discovery calls, and arrange product demonstrations.

The role emphasizes building a scalable sales process, maintaining CRM cleanliness, forecasting revenue, and collaborating with sales ops and ad ops. Strong English communication and analytical skills are essential.

Qualifications

• 1–2 years of sales experience with digital publishers, ad networks and CTV channels.
• Understanding of analytics and ad networks (AdSense, AdX, and DFP).
• Excellent verbal and written communication skills in English.
• Ability to design and set processes that are clear to others.
• Prior experience in publisher-focused sales/customer success roles is a plus.

Responsibilities

• Initiate first-level contact with prospective leads via account-based sales.
• Create and execute outreach strategies with sales ops and ad ops.
• Lead discovery calls to understand revenue and organizational goals.
• Log activities in CRM and maintain CRM adherence.
• Set up demo calls to showcase products and solutions.
• Develop and track a healthy sales pipeline with revenue forecasts.

Skills

Sales experience

Digital publishers

Ad networks

CTV channels

English communication

MS Excel

Google Sheets

Forecasting

CRM

Tools

MS Excel

Google Sheets

Job description

Job Description: Publisher development executive

Responsibilities:

• Initiate first-level contact with prospective leads through Account-based Sales.
• Create and execute outreach strategies in collaboration with sales ops and ad ops teams.
• Develop efficient strategies to transition closed deals to Account Managers for onboarding and account management.
• Lead discovery calls with prospects to understand their revenue and organisational goals.
• Gather intelligence on prospects' needs, pain points, and bottlenecks.
• Understand customer goals, plans, challenges, timelines, budgets, and internal hierarchies.
• Structure and orchestrate deals to meet company revenue goals.
• Handle objections and address challenges, queries, and concerns from publishers.
• Set up demo calls with prospects to showcase our products and solutions.
• Generate and track a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.
• Log all activities in the CRM and maintain CRM adherence to ensure a clean repository of sales and marketing data.
• Stay up to date with all product releases and sales collateral.
• Resolve customer queries while displaying deep industry knowledge.
• Build a knowledge base and canned responses for common queries.
• Help users understand the tool/product better.

Qualifications:

Professional Competencies:

• 1-2 years of sales experience with digital publishers, ad networks, and CTV channels.
• Understanding of analytics and ad networks (AdSense, AdX, and DFP).
• Preferred: A book of key contacts and decision-makers in the digital video publishing and CTV market.
• Excellent verbal and written communication skills in English.
• Ability to design and set processes that are clear to others.
• Preferred: Prior experience in publisher-focused sales/customer success roles.
• Proficiency in MS Excel and Google Spreadsheets.
• Great attention to detail, structured and analytical approach, critical and logical thinking.
• Highly motivated self-starter who can own the process and work independently.
• Consistent track record of achieving sales objectives and demonstrable planning and forecasting skills.
• Ability to work in a dynamic environment.

Cultural Competencies:

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM IST.
• Must have a player/coach mentality, willing to both execute and lead.
• Ability to juggle multiple projects concurrently and set and meet deadlines.
• Skilled at receiving and providing direct feedback.
• Collaborative mindset and great teamwork skills.
• Entrepreneurial and adaptable; great learning skills.
• Curious, research-minded, and data-informed.
• Able to search for possible solutions and apply them.
• Creative confidence.
• Proactive communicator.
• A sense of humor and a love of online culture.