Public Relationship Officer

Adecco India; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

SSO Cancer Hospital in Mumbai is seeking a Public Relationship Officer (BDM) to expand its referral network with GPs, consultants, and healthcare professionals. The role requires extensive fieldwork, strong networking, and a passion for healthcare relationship management.

You will engage with doctors daily, organize CMEs and health camps, and promote the hospital’s oncology services across the city. The position offers a permanent, full-time career with growth opportunities in a fast-growing

Qualifications

• Graduate in any discipline with willingness to travel.
• Experience in hospital marketing or healthcare business development preferred.
• Strong networking and stakeholder management abilities.

Responsibilities

• Build and maintain relationships with GPs, consultants, and referring doctors.
• Visit doctors daily, conduct field meetings, and follow up with partners.
• Organize CMEs, health camps, and local medical events to promote services.
• Monitor referral volumes, conversions, and maintain MIS records.
• Coordinate with Marketing, Operations, and Clinical teams to improve conversions.
• Achieve monthly/weekly referral targets.

Skills

Interpersonal skills

Relationship-building

Communication skills

Field sales

Networking

Reporting & data management

Target-oriented

Education

Graduate in any discipline

Job description

Job Title: Public Relationship Officer(BDM)

Company

SSO Cancer Hospital

Location

Andheri

Employment Type

Permanent

Reporting To

Business Development Head Growth & Marketing

Experience Required

2 - 7 Years

About SSO Cancer Hospital

Specialty Surgical Oncology (SSO) is one of India's fastest-growing cancer care platforms, committed to delivering affordable, high-quality oncology services. Headquartered in Mumbai, SSO is led by a distinguished team of oncologists and healthcare professionals dedicated to transforming cancer care through clinical excellence, innovation, and patient-centric solutions.

With centers across Mumbai, Nagpur, Belgaum, and upcoming expansions in South Mumbai and Ahmedabad, SSO is rapidly growing its footprint in oncology care. Backed by leading healthcare investors, SSO offers an exciting opportunity for professionals looking to build a meaningful career in healthcare business development.

Job Summary

We are looking for a dynamic and relationship-driven Business Development Executive to strengthen our referral network and expand our presence among General Practitioners (GPs), consulting physicians, and healthcare professionals. The role requires extensive fieldwork, strong networking abilities, and a passion for healthcare relationship management.

Key Responsibilities

Doctor & Referral Network Development

• Build and maintain strong relationships with General Practitioners (GPs), consultants, and referring doctors.
• Generate patient referrals through regular doctor engagement activities.
• Develop and strengthen referral partnerships to support business growth.

Field Engagement & Relationship Management

• Conduct daily doctor visits and field meetings.
• Maintain regular follow-ups with healthcare professionals and referral partners.
• Build long-term relationships to enhance referral volumes and brand recall.

Brand Promotion & Awareness

• Organize and participate in CMEs (Continuing Medical Education Programs), health camps, awareness drives, and local medical events.
• Promote SSO Cancer Hospitals services among healthcare stakeholders.
• Ensure strong brand visibility within assigned territories.

Performance Tracking & Reporting

• Monitor referral volumes, conversion rates, and doctor engagement activities.
• Maintain accurate records of visits, referrals, and business development activities.
• Submit regular MIS reports and performance updates to management.

Cross-Functional Coordination

• Work closely with Marketing, Operations, and Clinical Teams to improve patient conversion and referral experience.
• Support initiatives aimed at enhancing the referral-to-treatment journey.

Key Performance Indicators (KPIs)

• Monthly and weekly referral targets
• Doctor visit frequency and engagement quality
• Referral-to-conversion ratio
• Participation in awareness programs and CMEs
• Growth of referral network

Required Skills

• Strong interpersonal and relationship-building skills
• Excellent communication and presentation abilities
• Networking and stakeholder management
• Field sales and business development expertise
• Reporting and data management skills
• Self-motivated and target-oriented approach

Eligibility Criteria

Education

• Graduate in any discipline

Experience

• 2 to 7 years of experience in:
  • Hospital Marketing
  • Healthcare Business Development
  • Pharma Sales
  • Diagnostics Sales
  • Referral Marketing
  • Healthcare Relationship Management

Preferred Background

• Hospitals
• Oncology Centers
• Diagnostic Chains
• Pharmaceutical Companies
• Healthcare Service Providers

Additional Requirements

• Comfortable with extensive local travel and fieldwork
• Own two-wheeler preferred
• Strong knowledge of local healthcare ecosystem

Why Join SSO Cancer Hospital?

• Opportunity to work with one of India's fastest-growing oncology platforms
• Exposure to leading oncologists and healthcare professionals
• High-growth and mission-driven work environment
• Career advancement opportunities within a rapidly expanding healthcare organization
• Contribute to improving cancer care accessibility and patient outcomes