Public Relations Manager

The Other Circle; Mumbai; Hybrid; INR 600,000 - 800,000; Full time

Job summary

The Other Circle in Mumbai is seeking an Assistant Manager – Lifestyle PR to lead lifestyle, hospitality, D2C and consumer brand narratives.

You will brainstorm campaigns, pitch stories, manage media relationships, and drive client visibility from Santacruz West in a hybrid setup.

The role requires 3–5 years in Lifestyle PR, strong media connections, and a knack for turning trends into earned media coverage.

Qualifications

• 3–5 years of experience in Lifestyle PR/Communications.
• Strong relationships with Lifestyle, Fashion, Hospitality, Food, Travel & Consumer media.
• Ability to develop creative PR strategies & media plans.
• Excellent pitching, storytelling & press release writing skills.
• Confidence in managing client relationships & day-to-day servicing.
• Ability to independently manage campaigns, timelines and deliverables.
• A sharp eye for trends, culture and conversations that matter.
• Creative thinking + the ability to turn ideas into real media coverage.

Responsibilities

• Brainstorm campaign ideas and pitch stories, managing media relationships and driving client visibility — you’ll be at the heart of making brands talk-worthy.

Skills

Lifestyle PR

Media relations

Pitching & storytelling

Client relationship management

Campaign management

Trend spotting

Creative thinking

Job description

WE’RE HIRING | ASSISTANT MANAGER – LIFESTYLE PR

If you know what’s trending before it trends, understand the power of a great story, and can turn a brand moment into a media moment — we should talk.

We’re looking for an Assistant Manager – Lifestyle PR to join our dynamic team and work across exciting Lifestyle, Hospitality, D2C & Consumer brands.

WHAT YOU’LL BRING TO THE TABLE

• 3–5 years of experience in Lifestyle PR / Communications, preferably with a PR agency
• Strong relationships with Lifestyle, Fashion, Hospitality, Food, Travel & Consumer media
• Ability to develop creative PR strategies & media plans
• Excellent pitching, storytelling & press release writing skills
• Confidence in managing client relationships & day-to-day servicing
• Ability to independently manage campaigns, timelines and deliverables
• A sharp eye for trends, culture and conversations that matter
• Creative thinking + the ability to turn ideas into real media coverage

YOUR ROLE

From brainstorming campaign ideas to pitching stories, managing media relationships and driving client visibility — you’ll be at the heart of making brands talk-worthy.

Location: Santacruz West, Mumbai

Work Mode: Hybrid

Experience: 3–5 Years