Assistant Manager - Social Media & PR | 10+ years | Gurgaon

Michael Page; Gurgaon; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

Michael Page is recruiting for an Assistant Manager role in Gurgaon. The successful candidate will manage both PR and social media efforts, requiring over 8 years of experience in marketing and PR, ideally in the fashion or lifestyle sectors. Responsibilities encompass driving social storytelling, executing PR strategies, and tracking performance metrics. Competitive compensation of 20 LPA is offered, aligning with the role’s importance in a leading MNC within the retail space.

Qualifications

• 8+ years of experience in marketing, PR, or brand communications.
• Strong experience in PR and social media management, preferably within fashion/lifestyle.
• Deep understanding of the media landscape, cultural trends, and digital ecosystems.

Responsibilities

• Own the monthly social storytelling and publishing plan.
• Drive key PR moments and story angles.
• Track and analyse performance across PR and social initiatives.

Skills

Social media management

PR strategy development

Analytical skills

Stakeholder management

Storytelling ability

Relationship building

Job description

• Opportunity to work in a leading MNC in the retail space
• Exceptional culture and great compensation

About Our Client

Leading MNC in the Retail Space

Job Description

Designation: Assistant Manager

Reports to: Head of Marketing

Office Location: Gurgaon

5 days Work From Office

Social Media (60% of the role requirement)

• Own and drive the monthly social storytelling and publishing plan in collaboration with the social agency.
• Ensure all content aligns with brand tone, visual language, and global guidelines.
• Work closely with merchandising and marketing teams to prioritise product visibility and key drops.
• Guide the agency on campaign ideas, content formats, and narrative building.
• Build and nurture a strong, engaged community through consistent and meaningful storytelling.
• Review and approve all social outputs, ensuring quality, consistency, and relevance.
• Track performance and optimise content based on insights and engagement data.
• Identify opportunities to drive growth, discovery, and cultural relevance through social media.

PR & communications (40% of the role requirement)

• Support development and execution of PR strategy aligned to brand and business objectives.
• Drive key PR moments and story angles to ensure consistent media visibility.
• Identify and build monthly story angles to ensure a consistent flow of media coverage.
• Work closely with PR agencies on press releases, media pitches, interviews, and media kits.
• Support brand collaborations and partnerships with culturally relevant voices and platforms.
• Stay connected with global teams to identify opportunities for localisation
• Lead PR for key launches, campaigns, and brand moments.
• Support PR for key launches, campaigns, and brand moments.
• Monitor media coverage, track sentiment, and share insights.

Reporting & analytics

• Track and analyse performance across PR and social initiatives.
• Provide regular reports on coverage, engagement, and campaign effectiveness.
• Translate data into clear insights and actionable next steps.

Budget management

• Manage PR and social budgets, ensuring efficient allocation and ROI.
• Track spends, monitor performance, and optimise investments across channels.

The Successful Applicant

• 8+ years of experience in marketing, PR, or brand communications.
• Strong experience in PR and social media management, preferably within fashion/lifestyle.
• Deep understanding of the media landscape, cultural trends, and digital ecosystems.
• Proven ability to build relationships and drive collaborations.
• Strong creative judgment and storytelling ability.
• Analytical mindset with the ability to translate data into insights.
• Excellent communication and stakeholder management skills.

What's on Offer

20 LPA