Public Relations Manager

Fraganote; Delhi; Presencial; INR 600 000 - 900 000; Tempo integral

Resumo da oferta

Fraganote is seeking a PR professional to lead communications across fashion and consumer brands. You will craft and execute PR strategies, build strong media relationships, and drive product launches, brand announcements, and collaborations.

You will pitch senior leaders, coordinate with agencies, and monitor campaign performance, staying ahead of trends to maximize visibility. The role requires 2–4 years of PR/communications experience, with a preference for candidates familiar with D2C and

Qualificações

• 2–4 years of experience in PR, communications, or brand communications.
• Experience with D2C, fashion, lifestyle, beauty or consumer brands is preferred.
• Strong relationships with media houses, journalists, editors and publications.
• Proven ability to develop PR campaigns and secure meaningful media coverage.
• Good understanding of the Indian media and consumer-brand landscape.

Responsabilidades

• Develop and execute PR strategies aligned with brand and marketing objectives.
• Build and maintain relationships with media, journalists, editors, publications and stakeholders.
• Identify and pursue media opportunities across fashion, lifestyle, business, culture and consumer outlets.
• Develop and distribute press releases, media pitches, brand stories and press notes.
• Drive product launches, campaign PR, brand announcements and collaborations.
• Manage end-to-end PR campaigns from ideation to execution and coverage tracking.
• Identify opportunities for founder and leadership profiling across publications and platforms.
• Coordinate with external PR agencies and ensure effective execution of PR initiatives.
• Build and maintain a strong database of media contacts and relationships.
• Monitor media coverage, track PR performance and prepare reports/insights.
• Stay updated on fashion, lifestyle, D2C, consumer and cultural trends.
• Work with social, influencer, content and marketing teams for integrated visibility.
• Manage PR budgets, timelines, deliverables and external partners.

Conhecimentos

Media relations

Pitching

Storytelling

Networking

Relationship management

Campaign management

Budget management

Descrição da oferta de emprego

Key Responsibilities

• Develop and execute PR strategies aligned with overall brand and marketing objectives.
• Build and maintain strong relationships with media, journalists, editors, publications, and relevant industry stakeholders.
• Identify and proactively pursue relevant media opportunities across fashion, lifestyle, business, culture, and consumer publications.
• Develop and distribute press releases, media pitches, brand stories, and press notes.
• Drive product launches, campaign PR, brand announcements, collaborations, and other key initiatives.
• Manage end-to-end PR campaigns, from ideation and pitching to execution and coverage tracking.
• Identify opportunities for founder, leadership, and brand profiling across relevant publications and platforms.
• Coordinate with external PR agencies, if applicable, and ensure effective execution of PR initiatives.
• Build and maintain a strong database of relevant media contacts and relationships.
• Monitor media coverage, track PR performance, and prepare regular reports and insights.
• Stay updated on fashion, lifestyle, D2C, consumer, and cultural trends to identify relevant PR opportunities.
• Work closely with social, influencer, content, and marketing teams to create integrated brand visibility opportunities.
• Manage PR budgets, timelines, deliverables, and external partners where required.

What We’re Looking For

• 2–4 years of experience in PR, communications, or brand communications.
• Prior experience with D2C, fashion, lifestyle, beauty, or consumer brands is preferred.
• Strong existing relationships with relevant media houses, journalists, editors, and publications.
• Proven experience in developing PR campaigns and securing meaningful media coverage.
• Strong understanding of the Indian media and consumer-brand landscape.
• Excellent written and verbal communication skills.Strong pitching, storytelling, networking, and relationship-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• A proactive mindset with the ability to identify opportunities rather than