PR Manager

VIP Industries Limited; Maharashtra; On-site; INR 900,000 - 1,800,000; Full time

Job summary

VIP Industries Limited is seeking a strategic PR Manager in Mumbai to lead public relations efforts for consumer brands. The candidate should have 5–10 years of experience in PR and media relations and be adept at shaping brand narratives across FMCG, lifestyle, fashion, and retail sectors.

The role requires strong media connections, excellent writing skills, and experience managing PR agencies and large-scale brand events.

Qualifications

• 5–10 years of PR and media relations experience.
• Strong media networking and content-writing skills.
• Experience in FMCG, lifestyle, fashion, retail, or consumer brands preferred.

Responsibilities

• Develop and execute PR strategies to strengthen brand visibility and reputation.
• Manage media relations, press releases, interviews, and media coverage.
• Drive PR campaigns for product launches and brand initiatives.
• Manage influencer, celebrity, and media collaborations.
• Coordinate with PR agencies and external communication partners.
• Handle corporate communications and crisis management.
• Monitor media coverage, brand sentiment, and competitor activities.
• Prepare PR performance reports and track campaign effectiveness.

Skills

Media networking

Communication

Content writing

PR agency management

Campaign management

Education

Mass Communication / PR / Marketing degrees

Job description

Job Title: PR Manager

Location: Mumbai

Experience: 5–10 Years

Job Responsibilities

• Develop and execute PR strategies to strengthen brand visibility and reputation.
• Manage media relations, press releases, interviews, and media coverage.
• Drive PR campaigns for product launches and brand initiatives.
• Manage influencer, celebrity, and media collaborations.
• Coordinate with PR agencies and external communication partners.
• Handle corporate communications and crisis management.
• Monitor media coverage, brand sentiment, and competitor activities.
• Prepare PR performance reports and track campaign effectiveness.

Candidate Requirements

• Graduate/Postgraduate in Mass Communication, PR, or Marketing.
• 5–10 years of experience in PR and media relations.
• Experience in FMCG, lifestyle, fashion, retail, or consumer brands preferred.
• Strong media networking, communication, and content-writing skills.
• Experience managing PR agencies, campaigns, and brand events.

Ideal Candidate:

A strategic PR professional with strong media connections and experience in building consumer brand visibility and reputation.