Public Relations Account Executive

Weekday AI; Mumbai; On-site; INR 100,000 - 550,000; Full time

Job summary

Weekday AI seeks a PR Executive to support its fashion PR team in Mumbai. You will craft press materials, manage media relationships, and drive brand communications across fashion, beauty and lifestyle sectors.

The role requires strong writing, detail orientation, and a passion for fashion and luxury brands. Prior agency or in-house PR experience is valued and you will work closely with designers and brand teams.

Qualifications

• 1–3 years of experience in PR, media, communications, or fashion marketing.
• Excellent written and verbal communication skills.
• Strong understanding of fashion, luxury, beauty and lifestyle media.
• Ability to manage multiple deadlines and projects.
• Proficiency in MS Office and Google Workspace.

Responsibilities

• Draft and distribute press releases, media alerts, and brand announcements.
• Create media kits, brand profiles, and PR collateral.
• Build and maintain relationships with journalists, editors, and media houses.
• Coordinate media outreach and follow-ups.
• Track media coverage and prepare PR reports.
• Maintain updated media databases.
• Support brand launches, campaigns, and PR events.

Skills

Public relations

Fashion PR

Influencer marketing

MS Office

Google Workspace

Tools

MS Office

Google Workspace

Job description

This role is for one of the Weekday's clients Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)

Min Experience: 1+ years Location: Mumbai JobType: full-time

We are looking for a PR Executive to support our Fashion PR team by creating compelling press materials and maintaining strong media relationships. The ideal candidate should have excellent writing skills, attention to detail, and a passion for fashion, luxury, beauty, and lifestyle brands.

Requirements

Key Responsibilities

• Draft and distribute press releases, media alerts, and brand announcements.
• Create media kits, brand profiles, and PR collateral.
• Build and maintain relationships with journalists, editors, and media houses.
• Coordinate media outreach and follow-ups.
• Track media coverage and prepare PR reports.
• Maintain updated media databases.
• Support brand launches, campaigns, and PR events.

Requirements

• 1?3 years of experience in PR, media, communications, or fashion marketing.
• Excellent written and verbal communication skills.
• Strong understanding of fashion, luxury, beauty, and lifestyle media.
• Ability to manage multiple deadlines and projects.
• Proficiency in MS Office and Google Workspace.

Preferred

• Experience working with fashion designers, beauty brands, or lifestyle clients.
• Existing media contacts are a plus.

Must-have skills Public Relations, fashion, influencer marketing