Promo Producer

Rusk Media; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading entertainment company in Delhi is seeking a Digital Advertising Specialist to produce promotional assets and manage campaigns. The ideal candidate has 3+ years in digital advertising within the OTT industry, showcasing strong skills in performance metrics and a creative mindset. Join a rapidly growing startup dedicated to revolutionizing entertainment and advertising. This full-time role offers competitive growth opportunities in a dynamic environment. Remote options available.

Qualifications

• 3+ years of experience creating visual ads/promotional creatives for digital/OTT/entertainment.
• Strong understanding of promotional frameworks and storytelling.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Produce creatives & promotional assets for shows.
• Use generative AI tools for engaging messaging.
• Monitor and analyze campaign performance metrics.
• Manage large-scale digital advertising campaigns.
• Stay updated with pop-culture trends.

Skills

Creating visual ads/promotional creatives

Understanding digital performance metrics

Ability to work in fast-paced environments

Job description

We’re a Gen‑Z‑focused full‑stack entertainment company curating content for audience through culturally relevant content on OTT platforms like Amazon MX Player, JioHotstar and on our YT Channel "Alright" which is 3.6 Mn+ subscriber strong by (a) in show integrations / product placements, (b) targeted video ads on platform, (c) influencer campaign with show's cast.

Rusk Studios:

• Curating scripted fiction – drama, romance, comedy for top OTT platforms like School Friends, Heartbeats at Amazon MX Player, Ishq Next Door on JioHotstar.
• Playground (Amazon MX): Founded in 2022, Playground (PG) is Category first pop‑culture gaming entertainment show garnering 2B+ views (per season), across 30M+ unique viewers (18‑24 media dark comprising 65% of that) and has successfully completed 4 seasons. The content comprises Gameplay streams, reality episodes & short‑form content distributed across Amazon mini‑TV & Rusk social handles. Casting includes biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca‑Cola, Hero Motocorp, iQOO mobiles, KFC, LG, Boat, PUMA, Too Yum, Asus, First Naukri, MAAC & more. The playground has won multiple industry awards like Emvies, Goa Fest Abby’s and ET Brand Equity Shard Awards 2023 for association with Coca‑Cola India & KFC.
• Battleground (Amazon MX): The world’s first ultimate fitness entertainment show, where India’s finest athletes compete to become India’s Next Fitness Icon. Over four intense weeks, contestants face diverse challenges like Yoga, MMA, Pilates, and endurance, guided by celebrity coaches. Each episode delivers high‑energy action and gripping competition, culminating in the crowning of Mr. and Ms. Khiladi. The show celebrates fitness, resilience, and the relentless pursuit of excellence. The casting includes Shikhar Dhawan as Super Mentor and Rubina Dilak, Fukra Insaan, Rajat Dalal and Asim Riaz as mentors.
• Engaged (JioHotstar): The reality show crossing 1B views having participants with a public history of missed connections are put through the ultimate test to find the one by committing socially by giving a promise ring! Casting includes Urfi Javed and Harsh Gujral with leading brands My Muse, Astroyogi, Renee Cosmetics, Wow Momos.

Alright!

Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15‑34 yrs old, Tier 1 GenZ & Millennial audiences.

Why Work with us?

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 6 years and continues the hockey stick as more ambitious minds join us.

If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wants to create your path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you.

Key Responsibilities

• Produce creatives & promotional assets for shows to help achieve sustainable CAC.
• Use generative AI tools and content creation techniques to build engaging messaging across digital platforms.
• Monitor and analyse campaign performance metrics (CTR, view‑through rate, CPI, CAC).
• Manage large‑scale digital advertising campaigns with scalable execution.
• Stay updated with Indian pop‑culture trends and entertainment audience behavior.

Qualifications

• 3+ years of experience creating visual ads/promotional creatives for digital/OTT/entertainment.
• Strong understanding of promotional frameworks, digital performance metrics, and storytelling.
• Ability to work in fast‑paced environments with multiple show campaigns at once.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Art/Creative

Industries

Entertainment Providers

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