Campaign Planning | Manager

Only Much Louder; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Only Much Louder is seeking a dynamic digital marketing leader to drive regional campaigns, manage creator partnerships, and oversee end-to-end project delivery. You will shape creative strategies, coordinate with brands and production partners, and ensure campaigns align with budgets and timelines.

You will lead a team, upsell opportunities, and present insights to clients, leveraging your expertise in 360 campaigns, budgets, and performance tracking across multiple platforms.

Qualifications

• Experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy, and 360 brand campaigns.

Responsibilities

• Translate brand briefs into region-specific digital campaigns aligned with brand goals and budgets.
• End-to-end project management: timelines, on-time delivery, and quality control.
• Develop branded content concepts from brand insights and consumer behaviours.
• Lead and mentor a team; foster collaboration and innovation.
• Identify opportunities for upselling to brands.
• Create pitch decks and maintain documentation & reports.
• Maximise brand value across formats with creator-first messaging.
• Research cultural and digital landscapes; extract learnings for campaigns.
• Plan cross-platform content distribution; present plans to teams and clients.
• Coordinate with creators, agencies, production partners and vendors.
• Oversee campaign budgets, cash flow, and processing of POs/invoices.
• Understand video production workflows and coordinate shoots.
• Collaborate with Media Analytics to measure performance and capture learnings.

Skills

Global digital content trends

International markets

P&L / Budget Management

Strong written and verbal comms

Influencers / creators / 360 campaigns

Client servicing

Time management / multitask

End-to-end campaign strategy

Presentation skills

Digital media reporting metrics

Video production basics

Basic contracts knowledge

Media buying / digital tools / artist/

Education

Undergraduate or Graduate Degree (BMM or Marketing a plus)

Job description

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

About Us

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our Businesses Include

• Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.
• Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specialising in data-driven solutions to connect brands with the right audiences
• OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
• OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
• EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
• OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

Key Responsibilities

• Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities, and budget efficiencies.
• End to end project management: Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
• Leading a team - training new members, providing guidance and support, and fostering a culture of collaboration and innovation.
• Identifying new opportunities for upselling to brands
• Creating pitch decks and maintaining documentation & reports.
• Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
• Capture cultural, digital & content landscape research and build campaign insights.
• Develop cross-platform competencies identifying new channels for digital content distribution.
• Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
• Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
• Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
• Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
• Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Skills

• Well-versed with Global digital content trends and creators
• Exposure/experience in working with international markets/environments is a plus.
• P&L/ Budget Management
• Strong written and verbal communication skills
• Experience in having worked with influencers, content creators and on 360 campaigns (ATL, BTL)
• Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors
• Time management skills & ability to multi-task and wear multiple hats in an organization
• Ability to work on end-to-end digital campaign strategy/planning/execution
• Presentation skills - should be able to pitch campaign strategies to clients & break down briefs to in-house teams
• Understanding of reporting metrics on digital media (for engagement & media performance).
• Basic knowledge of video production
• Basic knowledge of legal contracts
• Bonus: Media buying, digital media tools skills or artist management experience

Qualifications And Prior Experience

• Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
• 5-6+ years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy, 360 brand campaigns

Our Values

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success.
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience.
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion.
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.