Brand Manager

Rusk Media; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Opportunity to work across OTT & web

Collaborative cross-functional team

Job summary

Rusk Media, Mumbai-based on-site, seeks a Brand & Marketing Manager to lead strategy, integrated marketing and go-to-market initiatives for Alright TV’s original content portfolio, including microdramas, web series and long-form entertainment.

You will own marketing from strategy through execution, aligning content with consumer insights, digital-first campaigns and measurable business outcomes. Collaboration with content, creative, digital, sales, partnerships and agencies is essential.

Qualifications

• 3–5 years of relevant experience in brand or digital marketing within entertainment or OTT.
• MBA/PGDM from a Tier-1 B-school or equivalent bachelor's degree.
• Proven experience in executing integrated marketing campaigns and GTM strategies.
• Strong understanding of brand positioning, consumer insights and campaign ROI.

Responsibilities

• Own end-to-end brand strategy and integrated marketing for Alright TV's content.
• Lead go-to-market campaigns across digital, social, influencer marketing, PR and partnerships.
• Translate audience insights into campaign concepts and growth initiatives.
• Manage budgets, calendars, agencies and cross-functional teams.

Skills

Brand management

Integrated marketing

Consumer marketing

Digital marketing

Campaign management

Stakeholder management

Leadership

Education

MBA/PGDM

Job description

Brand & Marketing Manager - OTT, Entertainment & Digital Content

Rusk Media | Mumbai, Maharashtra | On-site | 5-7 Years of Experience

"About Rusk Media"

Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and compelling storytelling.

Our portfolio includes Alright, Binge, LIT and Playground, with content reaching audiences across leading digital and OTT platforms.

"About the Role"

We are looking for a commercially driven, strategic and creative Brand & Marketing Manager to lead brand strategy, integrated marketing and go-to-market initiatives for Alright TV's original content portfolio, including microdramas, web series and long-form entertainment.

This is an end-to-end marketing role for someone who understands how to build brands, translate consumer insights into marketing strategies, execute high-impact campaigns and deliver measurable business outcomes.

You will own marketing initiatives from strategy and planning through execution and performance measurement, working closely with content, creative, digital, sales, partnerships and external agencies. The ideal candidate brings a strong foundation in brand management and integrated marketing, along with an understanding of digital-first businesses, entertainment and evolving audience behaviour.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute brand strategies to strengthen Alright TV's positioning and relevance among youth audiences.
• Translate business objectives, audience insights and competitive intelligence into actionable marketing plans.
• Identify opportunities to build distinctive brand properties, improve audience affinity and drive long-term brand equity.
• Ensure consistency in brand messaging, communication and audience experience across channels.

2. Integrated Marketing & Go-to-Market

• Own end-to-end go-to-market strategies for original content launches, microdramas, web series and long-form entertainment.
• Develop integrated campaigns across digital, social media, influencer marketing, PR, partnerships and relevant offline channels.
• Build campaign narratives and audience acquisition strategies tailored to different content formats and target segments.
• Coordinate campaign calendars, creative development, production, agencies and execution to ensure timely and effective launches.

3. Consumer Insights & Audience Growth

• Analyse audience behaviour, market trends, competitor activity and content consumption patterns to identify growth opportunities.
• Translate consumer insights into compelling campaign concepts, audience engagement initiatives and brand communication.
• Develop strategies to increase content discovery, awareness, engagement, viewership and repeat consumption.
• Use research and campaign insights to continuously refine marketing strategy.
• Own marketing budgets, resource allocation and campaign planning, ensuring efficient utilisation of spends.
• Define campaign KPIs and evaluate performance across reach, engagement, viewership and ROI.
• Use data and performance analytics to optimise campaigns and improve marketing effectiveness.
• Identify opportunities to improve campaign efficiency, commercial returns and brand growth.

5. Brand Partnerships & Integrated Campaigns

• Collaborate with sales and partnerships teams to develop brand-led integrations, sponsorship campaigns and co-marketing opportunities.
• Build marketing initiatives that align advertiser objectives with content strategy and audience interests.
• Manage external agencies, vendors, creators and strategic partners to deliver high-quality campaigns.
• Work closely with internal stakeholders across content, creative, production, digital, PR and business teams to drive execution.

What We're Looking For

• 3-5 years of relevant experience in brand management, integrated marketing, consumer marketing or digital marketing, preferably within entertainment, OTT, media, digital-first businesses or consumer brands.
• Strong educational pedigree: MBA/PGDM from a Tier-1 B-school or a relevant bachelor's degree from a reputed Tier-1 institution. Candidates with strong academic credentials and demonstrable marketing ownership will be preferred.
• Proven experience in developing and executing integrated marketing campaigns, brand-building initiatives or go-to-market strategies.
• Strong understanding of brand positioning, consumer insights, marketing strategy and campaign effectiveness.
• Experience managing marketing budgets, measuring campaign ROI and translating business objectives into actionable marketing plans.
• Ability to connect creative storytelling with commercial outcomes and audience growth.
• Strong stakeholder management skills, with the ability to lead cross-functional teams and external partners.
• Excellent communication, presentation, analytical and project management skills.
• A proactive, ownership-driven mindset with the ability to thrive in a fast-paced, evolving entertainment environment.

Added advantage:

Experience with content launches, OTT platforms, branded content, influencer ecosystems, digital audience acquisition or youth-focused entertainment.

Why Join Rusk Media?

• Own marketing strategy for original entertainment IPs and an ambitious digital-first entertainment brand.
• Work at the intersection of content, consumer brands, OTT and youth culture.
• Collaborate with creators, advertisers, OTT platforms and cross-functional leadership teams.
• Build and scale marketing initiatives in a fast-growing entertainment business.