Associate Manager/Business Manager - Programmatic

Publicis Global Delivery (PGD); Gurugram District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Publicis Global Delivery (PGD) in India is seeking a Media Performance Associate Manager (Programmatic) to manage multichannel programmatic campaigns, analyze performance, and provide client recommendations that align with objectives. You will work across desktop, mobile, and video campaigns, ensuring accurate traffic setup and timely billing processes.

The role requires 2–6 years in online media and programmatic, familiarity with DSPs like DV360 and TTD, and knowledge of ad-serving tech and

Qualifications

• Graduate degree (any field) or MBA.
• 2–6 years in online media and programmatic advertising.
• Experience with DSP platforms such as DV360, TTD, MediaMath, AppNexus is a plus.
• Knowledge of ad serving technologies and analytics tools (GA, Omniture).

Responsibilities

• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues.
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives.
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Skills

Programmatic advertising

Campaign optimization

Data analysis

Client handling

Education

Graduate/B.E./B.Tech/MBA

Tools

DV360

The Trade Desk (TTD)

MediaMath

AppNexus

GA

Omniture

Job description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery

Please note : This role is open for Gurgaon, Bangalore, Mumbai, Pune and Hyderabad

Your responsibilities as a Media Performance Associate Manager (Programmatic)–

• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

You will fit right in if you have –

• Any graduate/B.E/B.Tech/MBA
• 2 -6 years’ experience in Online media and Programmatic
• Experience working on DSP platforms like DV360 and TTD, MediaMath, Appnexus etc- will be an added advantage
• Knowledge of Ad serving technologies, analytical tools like GA and Omniture
• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for -

Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas. Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.