Group Head- Programmatic buying

LS Digital Group; Navi Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

LS Digital Group is seeking a digital marketing specialist to manage DV360 campaigns, including app campaigns and cross-platform activity. You will link App Analytics to DV360, create tracking tags, and collaborate with internal teams to ensure accurate measurement and optimization.

You will handle client accounts for display, video, search, and app campaigns, monitor performance, and drive optimization with data-driven insights. A strong background in programmatic advertising is preferred.

Qualifications

• Experience managing app campaigns on DV360.
• Experience linking App Analytics platforms to DV360.
• Experience creating and managing tags/floodlight tags in CM/DV360 for tracking conversions and audiences.
• Experience auditing campaigns and planning optimization strategies.

Responsibilities

• Build digital marketing roadmaps and proposals for DV360 campaigns.
• Manage client campaigns across display, video, search, and app campaigns on DV360/CM/Google Ads.
• Monitor budgets, pacing, bidding, and impression share to optimize performance.
• Collaborate with creative teams on ad assets, tags, and formats (VAST, Rich Media, HTML5).
• Prepare reports at campaign stages (pre, during, post) and identify gaps.
• Plan, execute, and manage programmatic campaigns across channels.

Skills

DV360 campaign management

Programmatic advertising

Campaign optimization

Client account management

Tools

DV360

Campaign Manager (CM)

Google Ads

Job description

• Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
• Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
• Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
• Collaborate with internal teams to ensure implementation of tracking mechanisms.
• Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
• Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
• Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
• Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
• Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
• Plan, execute, and manage programmatic campaigns.
• Understand performance across digital platforms.
• Preferably have experience working on performance-based campaigns.