Group Head - Programmatic Buying

LS Digital Group; Navi Mumbai; On-site; INR 350,000 - 700,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a programmatic advertising specialist to manage DV360 campaigns, build and present digital roadmaps, and coordinate tagging and analytics for campaign measurement.

You will partner with internal teams and clients to execute display/ video/ search campaigns, optimize spend, and generate actionable reports across the campaign lifecycle.

Responsibilities

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding.
• Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
• Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
• Collaborating with other internal teams to get implementation of tracking mechanism completed
• Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
• Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
• Plan, execute and manage Programmatic Campaigns
• Understand Performance across Digital
• Preferably worked on Performance based campaigns

Job description

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
• Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
• Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
• Collaborating with other internal teams to get implementation of tracking mechanism completed
• Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
• Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
• Plan, execute and manage Programmatic Campaigns
• Understand Performance across Digital
• Preferably worked on Performance based campaigns