Programmatic Manager

Ethinos; Maharashtra; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ethinos Digital Marketing Agency seeks a Manager - Programmatic Advertising to lead planning, execution and optimization of programmatic campaigns across Google Ads, DV360, Meta Ads and more. You will shape media strategy, manage budgets, and deliver performance insights for clients.

Based in Andheri East, Mumbai, this office-based role runs 10 AM–7 PM, Monday to Friday. You will mentor a team, coordinate with cross-functional groups, and present plans and reports to drive business objectives.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 4+ years of experience in programmatic advertising or paid media management.
• Hands-on experience with Google Ads, DV360, Meta Ads, and other programmatic platforms.
• Strong understanding of media planning, audience segmentation, bidding strategies, optimization, and measurement.
• Proven ability to lead a team, manage multiple campaigns, and drive timely execution.
• Excellent client-facing communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities with campaign reporting experience.

Responsibilities

• Media Planning & Strategy: Develop media plans aligned with client objectives, budgets and KPIs.
• Campaign Management: Plan, execute, and manage programmatic campaigns across platforms.
• Team Leadership: Lead and mentor team members, allocate tasks, monitor deliverables, ensure timely execution.
• Campaign Optimization: Monitor performance and optimize budgets, bids, targeting, placements, and creatives.
• Client Communication: Act as a primary contact for clients, present plans and performance reports, provide strategic recommendations.
• Performance Reporting: Analyze data, identify trends, translate insights into actions.
• Cross-functional Collaboration: Work with client servicing, creative, analytics and internal teams for alignment.
• Budget & KPI Management: Oversee budgets, pacing, forecasts and delivery against metrics.
• Industry Knowledge: Stay updated on programmatic trends and platform developments.

Skills

Media planning

Campaign management

Team leadership

Client communication

Performance reporting

Cross-functional collaboration

Budget & KPI management

Industry knowledge

Education

Bachelor's degree in Marketing, Advertising, Business

Tools

Google Ads

DV360

Meta Ads

Job description

Ethinos Digital Marketing Agency is looking for a Manager - Programmatic Advertising to lead the planning, execution, and optimization of programmatic campaigns across multiple platforms. The ideal candidate will have strong expertise in media planning, campaign strategy, performance analysis, and client communication, along with the ability to lead a team and drive campaign performance in line with business objectives.

Location: Andheri East, Mumbai

Work Mode: Work-From-Office | Mon to Fri

Timings: 10 AM to 7 PM

Key Responsibilities

• Media Planning & Strategy: Develop comprehensive media plans aligned with client objectives, target audiences, budgets, and campaign KPIs.
• Campaign Management: Plan, execute, and manage programmatic campaigns across platforms such as Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant advertising platforms.
• Team Leadership: Lead and mentor team members, allocate tasks, monitor deliverables, and ensure timely execution of campaigns.
• Campaign Optimization: Monitor campaign performance and optimize budgets, bids, audience targeting, placements, and creatives to improve campaign efficiency and ROI.
• Client Communication: Act as a key point of contact for clients, understand their business requirements, present media plans and performance reports, and provide strategic recommendations.
• Performance Reporting: Analyze campaign data, prepare reports, identify trends, and translate insights into actionable optimization strategies.
• Cross-functional Collaboration: Work closely with client servicing, creative, analytics, and other internal teams to ensure campaign alignment and smooth execution.
• Budget & KPI Management: Oversee campaign budgets, pacing, forecasts, and delivery against agreed performance metrics.
• Industry Knowledge: Stay updated on programmatic advertising trends, platform developments, audience targeting capabilities, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 4 years of experience in programmatic advertising, digital media, or paid media campaign management.
• Hands-on experience with Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant programmatic platforms.
• Strong understanding of media planning, audience segmentation, bidding strategies, campaign optimization, and performance measurement.
• Proven ability to lead a team, manage multiple campaigns, and drive timely execution.
• Excellent client-facing communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities, with proficiency in campaign reporting and performance analysis.
• Ability to manage budgets, prioritize tasks, and work effectively in a fast-paced agency environment.

Preferred Skills

• Experience managing multiple client accounts in a digital marketing agency.
• Ability to develop data-driven media strategies and present recommendations to clients.
• Experience mentoring team members and ensuring quality control across campaign deliverables.