Programmatic Executive

DAZN; Hyderabad; On-site; INR 450,000 - 800,000; Full time

Job summary

DAZN in Hyderabad is seeking a Programmatic Executive to join our Paid Media team. You will support the Programmatic Manager in planning, execution, optimization, and reporting of programmatic campaigns across global markets to drive audience growth and acquisition.

You will work closely with internal teams to ensure data-driven media buying for DAZN’s streaming platform, contributing to performance improvements and cross-functional success in a fast-paced, international environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, Analytics, or related field.
• 1–3 years in programmatic advertising, digital media buying, or performance marketing.
• Hands-on with at least one major DSP (DV360, The Trade Desk, Amazon DSP, Xandr).
• Strong understanding of RTB, ad exchanges, DMPs/CDPs, and digital measurement.
• Experience with analytics tools like GA, Campaign Manager 360, Looker Studio.

Responsibilities

• Traffic, set up, manage, and optimize programmatic campaigns across Display, Video, CTV, Native, and Audio.
• Collaborate with external partners for briefings, troubleshooting, and optimisation.
• Execute campaigns using DSPs such as DV360, The Trade Desk, Amazon DSP, or similar.
• Monitor KPIs: CPA, ROAS, CTR, viewability, completion rate, and CAC.
• Analyse data and provide insights to improve performance and efficiency.
• Prepare regular performance reports and dashboards for stakeholders.
• Partner with global teams to align audience strategy and targeting.
• Support A/B testing, creative experimentation, and audience segmentation.
• Ensure accurate campaign tracking, tagging, and pixel implementation.

Skills

Programmatic advertising

DSPs

RTB

Analytics

Excel

Looker Studio

Campaign Manager 360

Collaboration

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

DV360

The Trade Desk

Amazon DSP

Xandr

Google Analytics

Campaign Manager 360

Looker Studio

Job description

Programmatic Executive

Department: 77-893 - Subscription - Digital Acquisition Media

Employment Type: Permanent - Full Time

Location: India - Hyderabad

Reporting To: Orianne Baker-Brown

Description

We are looking for a detail-oriented and analytical Programmatic Executive to join our Paid Media team in Hyderabad. In this role, you will support the Programmatic Manager, with planning, execution, optimisation, and reporting of programmatic advertising campaigns across global markets, to achieve market forecasts and overall business goals. Working closely with internal stakeholders and external partners, you will help drive audience growth, customer acquisition, and engagement for DAZN’s streaming platform through data-driven media buying strategies.

This is an exciting opportunity for someone passionate about digital advertising, sports, and technology who wants to develop expertise in programmatic media within a fast-paced, international environment.

Key Responsibilities

• Traffic, set up, manage, and optimize programmatic advertising campaigns across Display, Video, Connected TV (CTV), Native, and Audio channels.
• Liaise with external media partners for campaign briefings, troubleshooting and optimisation.
• Execute campaigns using Demand Side Platforms (DSPs) such as Google DV360, The Trade Desk, Amazon DSP, or equivalent platforms.
• Monitor campaign performance against key performance indicators (KPIs), including CPA, ROAS, CTR, viewability, completion rate, and customer acquisition metrics.
• Analyse campaign data and provide actionable insights to improve performance and efficiency.
• Prepare regular performance reports and dashboards for internal stakeholders.
• Collaborate with Performance Marketing, Creative, Analytics, CRM, Product, and regional marketing teams to ensure campaign success.
• Support audience strategy through first-party, third-party, and contextual targeting.
• Assist with A/B testing, creative experimentation, and audience segmentation.
• Ensure campaign tracking, tagging, and pixel implementation are accurate.
• Maintain quality assurance throughout campaign setup and delivery.
• Stay informed on industry trends, privacy regulations, programmatic technologies, and emerging advertising opportunities.

Skills, Knowledge & Expertise

• Bachelor’s degree in Marketing, Business, Advertising, Analytics, or a related field.
• 1–3 years of experience in programmatic advertising, digital media buying, or performance marketing.
• Hands-on experience with at least one major DSP (DV360, The Trade Desk, Amazon DSP, Xandr, or similar).
• Strong understanding of RTB (Real-Time Bidding), programmatic ecosystem, ad exchanges, SSPs, DMPs/CDPs, and digital measurement.
• Experience using campaign tracking and analytics tools such as Google Analytics, Campaign Manager 360, Looker Studio, or similar reporting platforms.
• Strong analytical skills with the ability to interpret data and identify optimisation opportunities.
• Excellent attention to detail and organisational skills.
• Comfortable working with Excel and reporting tools.
• Strong communication skills and ability to collaborate across global teams.
• Experience working in subscription-based businesses, streaming platforms, media, entertainment, or sports industries.
• Knowledge of Connected TV (CTV), digital video, and mobile advertising.
• Familiarity with attribution methodologies and incrementality testing.
• Experience with SQL, Tableau, or BI tools is advantageous.