Programattic Marketing Specialist

Trek Bicycle Corporation; Haryana; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Trek Bicycle Corporation is seeking a Programmatic Marketing Specialist to lead planning, execution and optimization of global programmatic media campaigns from India. The role focuses on DSPs, including DV360 and CM360, with emphasis on audience strategies, measurement and attribution.

Candidate will collaborate with performance marketing, analytics, and regional teams to drive awareness, store visits and eCommerce performance across markets. Hybrid work in India is offered.

Qualifications

• Bachelor's degree in marketing, business, communications, analytics, or related fields is required.
• Hands-on experience managing campaigns in DV360, CM360, and major DSPs.

Responsibilities

• Develop and execute programmatic media strategies across display, video, native, audio, mobile, OTT and CTV.
• Plan full-funnel campaigns across awareness, consideration, and conversion objectives.
• Launch, manage and optimize campaigns across DV360, The Trade Desk, Yahoo DSP, StackAdapt, Amazon DSP or equivalents.
• Implement and validate campaign tags, floodlights, pixels, and conversion tracking.
• Provide data-driven optimization and reporting to drive ROAS and Incrementality.

Skills

Programmatic Advertising

Digital Media Buying

Performance Marketing

DV360

CM360

DSPs

Audience Targeting

CTV/OTT Campaigns

Excel

Reporting

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related fields

Tools

GA4

Looker Studio

Power BI

Job description

## Programattic Marketing SpecialistApplylocations: Haryana, Indiatime type: Full timeposted on: Posted Todayjob requisition id: Trek115275## A bit about usTrek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!## Job Description**Full Title:** Programmatic Marketing Specialist - DSP, CTV & Digital Media Buying**Location:** India (Hybrid working)**Experience:** 5 to 8 Years**Reporting To:** Digital Marketing Manager**About the Role**We are looking for an experienced Programmatic & Digital Media Buyer to lead the planning, execution, optimization and reporting of programmatic advertising campaigns across global markets. This role will be responsible for driving awareness and consideration, as well as enabling store visits and eCommerce performance through programmatic display, video, CTV, OTT, native and digital audio channels. This will be a role spanning multiple markets in multiple sizes, so global experience or experience adapting strategies to differing markets and budgets would be a requirement.The ideal candidate will have hands-on experience managing campaigns through DSPs such as DV360 and other leading programmatic platforms, with strong expertise in audience strategy, media planning, campaign optimization, measurement and attribution.This role will work closely with performance marketing, analytics, creative and regional marketing teams to deliver measurable business outcomes.**Key Responsibilities****Programmatic Media Planning & Strategy*** Develop and execute programmatic media strategies aligned with brand and business objectives.* Build audience-first media plans across display, video, native, audio, mobile, OTT and Connected TV (CTV).* Identify opportunities to expand reach, improve efficiency and drive incremental business impact.* Plan full-funnel campaigns across awareness, consideration, and conversion objectives.**Campaign Management**Launch, manage, and optimize campaigns across:* Google DV360* Other DSPs (The Trade Desk, Yahoo DSP, StackAdapt, Amazon DSP or equivalent)* Programmatic video and display networks* CTV and OTT inventoryManage campaign setup including:* Audience targeting* Frequency controls* Creative trafficking* Inventory selection* Brand safety settings* Bid strategiesEnsure campaigns are delivered within budget and pacing targets.**Measurement & Optimization**Monitor campaign performance and make data-driven optimization recommendations.Analyze KPIs including:* Reach* Frequency* Viewability* CTR* VCR* CPCV* CPA* ROAS* IncrementalityConduct audience, placement and creative performance analysis.Drive continuous improvements through testing frameworks and experimentation.**CTV & Video Advertising*** Plan and execute Connected TV (CTV), OTT, YouTube and digital video campaigns.* Evaluate premium publisher opportunities and audience partnerships.* Optimize video completion rates, engagement and cost efficiencies.* Understand cross-device and cross-channel measurement methodologies.**Ad Operations & Tracking*** Manage ad serving and campaign tracking through CM360.* Implement and validate campaign tags, floodlights, pixels, and conversion tracking.* Work with analytics and development teams to ensure accurate attribution and measurement.* Troubleshoot tracking and delivery issues.**Audience & Data Management**Build and manage:* First-party audiences* CRM audiences* Retargeting segments* Lookalike audiences* Contextual audiencesLeverage audience insights to improve campaign effectiveness.Collaborate with analytics teams on attribution and customer journey analysis.**Reporting & Insights*** Build recurring performance reports and dashboards.* Present campaign insights and recommendations to stakeholders.* Translate complex media data into actionable business recommendations.* Measure campaign contribution to broader marketing and business goals.Required Qualifications* 5–8 years of experience in Programmatic Advertising, Digital Media Buying, or Performance Marketing, preferably for a premium global brand.* Bachelor's degree in marketing, Business, Communications, Analytics, or related fields.* Proven hands-on experience managing campaigns in: + DV360 + CM360 + One or more major DSPs* Experience managing six-figure monthly media budgets.* Strong understanding of: + Programmatic ecosystem + Real-time bidding (RTB) + PMP deals + Private marketplaces + Open exchanges + Audience targeting strategies* Experience executing CTV and OTT campaigns.* Advanced Excel and reporting skills.**Preferred Qualifications**Experience with:* The Trade Desk + Amazon DSP + Yahoo DSP + StackAdapt* Experience with GA4, Looker Studio (Google Data Studio), Power BI.* Understanding of attribution models and incrementality testing.* Experience working with global or multi-market campaigns.* Knowledge of privacy regulations and cookie-less targeting strategies.*If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!*