Program Manager

GIVA; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading retail company is seeking a Program Manager – New Customer Acquisition at their Bangalore office. The ideal candidate will have 3–5 years of experience in retail or omnichannel growth roles, specializing in customer acquisition through various channels. Responsibilities include managing acquisition budgets, collaborating with teams, and optimizing metrics to drive growth. This position offers a chance to be at the forefront of acquiring new customers both online and offline.

Qualifications

• 3–5 years of relevant experience in retail, D2C, or omnichannel growth roles.
• Hands-on experience running both on-ground retail acquisition campaigns and digital performance marketing initiatives.
• Strong understanding of retail and new customer acquisition KPIs.
• Strong understanding of KPIs: Footfall, new customers, Conversion Rate, CAC, ROAS, CPL, CLV, Repeat Rate, blended ROI.

Responsibilities

• Plan and execute new customer acquisition initiatives across various channels.
• Collaborate with teams for program execution.
• Own acquisition programs to increase store footfall and online traffic.
• Manage acquisition budgets across channels with strong blended CAC, ROAS, and ROI.
• Develop hyperlocal strategies for retail stores leveraging digital targeting for omnichannel growth.
• Monitor and optimize full-funnel metrics: Impressions, Traffic, Walk-ins, Conversions, Repeat.
• Run structured experiments across geographies, store clusters, and digital cohorts.
• Track performance dashboards and present actionable insights to leadership.

Skills

Retail acquisition campaigns

Digital performance marketing

Omnichannel growth

Data analysis

Budget management

Job description

We are seeking a Program Manager – New Customer Acquisition at our Head Office – Bangalore Location. Interested candidates can go through the job description below and apply.

Key Responsibilities:

• Plan & execute integrated new customer acquisition initiatives across offline and online channels: BTL activities, store activations, mall promotions, partnerships, events, influencer collaborations, performance marketing, marketplaces, and CRM campaigns.
• Collaborate closely with revenue, operations, marketing, CRM, merchandising, and other teams as required for program execution.
• Own end-to-end acquisition programs focused on increasing store footfall, website/app traffic, and first‑time buyers.
• Manage acquisition budgets across channels, ensuring strong blended CAC, ROAS, and ROI.
• Develop hyperlocal strategies for retail stores while leveraging digital targeting to drive measurable omnichannel growth.
• Monitor and optimize full‑funnel metrics such as Impressions, Traffic, Walk‑ins, Conversions, Repeat.
• Run structured experiments across geographies, store clusters, and digital cohorts to unlock scalable growth levers.
• Track performance dashboards and present actionable insights and recommendations to leadership.

Who Will Qualify:

• 3–5 years of relevant experience in retail, D2C, or omnichannel growth roles.
• Hands‑on experience running both on‑ground retail acquisition campaigns and digital performance marketing initiatives.
• Experience in managing integrated campaigns with measurable attribution across online and offline channels.
• Strong understanding of retail and new customer acquisition KPIs such as Footfall, new customers, Conversion Rate, CAC, ROAS, CPL, CLV, Repeat Rate, and blended ROI.