Program Management Specialist, Demand Generation

Webhosting; Chennai District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Sectigo in Chennai is hiring a Program Management Specialist, Demand Generation to own the operational workflow that turns campaign plays into deployed, monitored outbound. You will build sequences in Sales Loft, load target lists, and deploy cadences across pods, enabling onshore marketers to focus on strategy.

The role emphasizes AI-native demand expertise, speed, and a scalable, repeatable workflow. Reporting to the Director of Account Based Marketing, this is a full-time on-site position in

Qualifications

• Experience in demand generation operations and building scalable workflows.
• Ability to translate campaign plays into deployed, monitored outbound sequences.
• Proficiency with AI-powered tools to stitch signals, accounts, content and sequencing.

Responsibilities

• Operationalize the demand workflow by converting campaign plans into ready-to-run Sales Loft sequences for reps.
• Utilize AI tools to maximize efficiency and speed, connecting intent signals and account data.
• Load target accounts/contacts in Salesforce; deploy tasks for AEs, SDRs, and renewal reps.
• Coordinate cadences across pods to align with the quarterly calendar.
• Monitor execution, ensure compliance, and generate clear reporting on engagement and coverage.
• Provide reporting on activity, coverage, and white-space opportunity.
• Reduce onshore team workload to focus on strategy and content.
• Maintain process standards to keep the engine scalable as pods grow.
• Handle additional tasks as needed per business priorities.

Skills

AI-first mindset

Campaign operations

Workflow optimization

Data-driven

Tools

Sales Loft

Salesforce

Job description

Program Management Specialist, Demand Generation

Sectigo ·United States, Chennai, IN

On-site Full-time Not specified Marketing

Job Description

We’re setting up a Demand Generation Operations Support function in Chennai to serve as the execution engine behind our pods. As Program Management Specialist, Demand Generation, you own the operational workflow that turns campaign plays into deployed, monitored outbound. Think of it as a supply chain: a pod and marketing leader calls the plays, the onshore demand center assembles the campaign, and you operationalize it – building the sequences, loading the target lists, dropping the cadences to the right reps on schedule, and tracking execution end to end.

Above all, this is an AI-first role. You are an AI-native demand expert who uses advanced AI tools to stitch together multiple threads – intent signals, account data, content, and sequencing – into one clean, efficient engine, and who is relentless about maximizing speed and efficiency. You’re the reason precision outbound happens consistently: a disciplined, repeatable, fully visible workflow rather than a set of good intentions. This is a build-and-run role for someone who loves turning strategy into scalable operational rhythm.

Here are the core functions, responsibilities, and expectations for this role:

• Operationalize the demand workflow. Take campaign plans and target lists from pod leaders and the onshore demand center and build them into ready-to-run Sales Loft sequences for rep execution.
• Run the engine AI-first. Use advanced AI tools to stitch together multiple threads – intent signals, account and content data, and sequencing – automating and streamlining the workflow to maximize efficiency and speed at every step.
• Own list loading and task setup in Sales Loft and Salesforce. Build and load target account/contact lists and deploy tasks so AEs, SDRs, and renewal reps have their plays queued and ready – no chasing, no guesswork.
• Deploy cadences across pods on schedule. Coordinate the “drop” so each pod’s reps receive their sequences on the planned launch date, tied to the quarterly campaign calendar.
• Monitor execution and drive compliance. Track whether reps are starting and completing their sequences (all steps), surface reps who are behind, and produce the reporting that keeps outbound disciplined.
• Build activity and coverage reporting. Turn Sales Loft activity data into clear reporting on engagement, dials and conversations, account coverage, and white-space opportunity.
• Free up the onshore team. Absorb high-volume operational build work so onshore marketers can focus on campaign strategy, content, and pod planning.
• Maintain the operational backbone. Keep the workflow, documentation, and process standards clean so the engine stays scalable and repeatable as we add pods and segments.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

How your success will be measured:

• Sequences built and deployed on schedule against the campaign calendar.
• Efficiency and speed gains delivered through AI-enabled workflow automation.
• Rep adoption and compliance – sequence starts and completions across pods.
• Onshore team capacity freed up as measured by operational work absorbed.
• Data quality and coverage visibility, including account white-space insight.
• Contribution to predictable, scalable outbound pipeline.

More information about this role:

• This is a full-time and in-office position, reporting to our Chennai office 5 days a week, working in the 3PM IST schedule unless otherwise notified.
• This is an individual contributor role, reporting to our Director of Account Based Marketing.
• The targeted compensation package for this role is between INR 8,00,000 and INR 11,00,000, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values – Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.