Product Marketing Specialist/Manager

Peopleone Technology; Chennai District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

PeopleOne Technology in Chennai is seeking an experienced Product Marketing Specialist/Manager to translate SaaS features into compelling customer benefits, define GTM plans, and drive product adoption.

Collaborate with Product, Sales, Content, and Marketing to craft messaging, support launches, and perform market research to identify opportunities. This role offers ownership of go-to-market initiatives in a growing technology business with a mandate to accelerate growth.

Qualifications

• Experience in Product Marketing, preferably within a SaaS/technology company.
• Strong understanding of B2B SaaS products and go-to-market strategies.
• Excellent communication, storytelling, and presentation skills.
• Ability to translate complex SaaS features into customer messaging.
• Experience working cross-functionally with Product, Sales, and Marketing teams.
• Strong analytical and market research skills.
• A proactive, creative, and execution-oriented mindset.

Responsibilities

• Develop and execute product marketing strategies for SaaS products.
• Create compelling product messaging, positioning, and value propositions.
• Work closely with Product, Sales, Content, and Marketing teams to support go-to-market initiatives.
• Conduct market, competitor, and customer research to identify opportunities.
• Develop product marketing collateral including presentations, website content, case studies, blogs, and sales enablement materials.
• Support product launches and GTM campaigns from planning through execution.
• Translate complex SaaS features into clear, customer‑focused benefits.
• Track campaign and product marketing performance and identify areas for improvement.

Job description

Greetings from ExpertusOne!!

Were Hiring: Product Marketing Specialist/Manager SaaS

Are you passionate about turning great SaaS products into compelling stories that customers love?

Were looking for a Product Marketing professional with hands‑on experience working with SaaS companies to join our team and help drive product positioning, go-to-market initiatives, customer engagement, and growth.

What Youll Do?

• Develop and execute product marketing strategies for SaaS products.
• Create compelling product messaging, positioning, and value propositions.
• Work closely with Product, Sales, Content, and Marketing teams to support go-to-market initiatives.
• Conduct market, competitor, and customer research to identify opportunities.
• Develop product marketing collateral including presentations, website content, case studies, blogs, and sales enablement materials.
• Support product launches and GTM campaigns from planning through execution.
• Translate complex SaaS features into clear, customer‑focused benefits.
• Track campaign and product marketing performance and identify areas for improvement.

What Were Looking For?

• Experience in Product Marketing, preferably within a SaaS/technology company.
• Strong understanding of B2B SaaS products and go-to-market strategies.
• Excellent communication, storytelling, and presentation skills.
• Ability to understand technical products and translate them into compelling customer messaging.
• Experience working cross-functionally with Product, Sales, and Marketing teams.
• Strong analytical and market research skills.
• A proactive, creative, and execution-oriented mindset.

Why Join Us?

You’ll have the opportunity to work closely with a growing technology business, take ownership of product marketing initiatives, and directly contribute to how our products are positioned and adopted in the market.

Location: Chennai (Sholinganallur)

Experience: 8 to 13 years

Employment Type: Full‑Time

About ExpertusOne (PeopleOne)

PeopleOne Technology which was earlier called as ExpertusOne is an enterprise Learning Management System (LMS) that helps organizations deliver, manage, and measure workforce learning at scale. Our platform serves global enterprises across compliance training, employee development, extended enterprise learning, certifications, classroom training, content management, eCommerce, analytics, AI‑powered learning experiences, and more.

As we continue to expand our market presence, we are seeking a strategic and execution‑focused Director of Product Marketing to define our product positioning, sharpen our messaging, support revenue growth, and serve as the bridge between Product, Sales, Customer Success, and Marketing.

All the very best!!

Warm Regards,

Kannan Lakshmanan

Manager - HR | PeopleOne

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