Product Marketing Specialist

EarnBill; Pune District; On-site; INR 450,000 - 550,000; Full time

Benefits offered by this job

Ownership and responsibility from day one

Ongoing learning and growth opportunities

Collaborative work environment

Job summary

A growing tech company in Pune seeks a Product Marketing Specialist to develop marketing strategies and manage social media presence. The ideal candidate has 2–3 years of experience in digital marketing and a Bachelor's degree. Join a collaborative environment that values creativity and innovation.

Qualifications

• 2–3 years of experience in digital marketing, product marketing, or social media management.
• Proficiency in social media and marketing tools.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement effective marketing strategies.
• Manage the company’s presence on social media platforms.
• Create and curate compelling content.

Skills

Digital marketing

Social media management

Content creation

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

LinkedIn Campaign Manager

Google Ads

Google Analytics

Hootsuite

Canva

Job description

Hello Greetings from Sarathi Softech!

We are hiring a Product Marketing Specialist for our Pune location.

No. of Openings: 1

Salary Offered: Up to ₹5 LPA (Based on experience and skills)

About Sarathi Softech:

Sarathi Softech delivers comprehensive billing solutions to the global telecom industry, covering everything from Gap Analysis and Consultation to Licensing, Implementation, and Support. Leveraging cutting‑edge tools and technologies, we have built a reputation for innovation and excellence over the past 15 years.

Our team of 40+ professionals, many with 9 to 14 years of tenure, reflects our employee‑first approach, long‑term vision, and commitment to sustained growth. If you’re seeking an environment that values creativity, empowers strategic thinking, and offers a platform to drive real results, Sarathi is the right place for you.

Roles and Responsibilities:

• Develop and implement effective marketing strategies to promote products and enhance brand visibility across digital and social Media platforms
• Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, Twitter, and YouTube
• Create and curate compelling content, including social media posts, graphics, videos, and ad campaigns
• Monitor, analyze, and report on performance metrics (reach, engagement, conversions) to continually improve campaign effectiveness
• Plan and manage paid advertising campaigns across social Media platforms
• Collaborate with the design and tech teams to ensure consistent brand messaging
• Conduct market research and competitor analysis to fine‑tune positioning
• Assist the sales team with product marketing collateral and customer‑centric content
• Stay updated with the latest digital marketing trends, tools, and best practices

What We Offer:

• Ownership and responsibility from day one
• A collaborative and open work environment where your creativity is encouraged and valued
• Ongoing learning and growth opportunities
• A chance to make a visible impact on brand perception and market reach

Why Join Us?

• Be part of a dynamic, fast‑growing, and product‑focused organization
• Gain hands‑on exposure to telecom and SaaS domains
• Work in a culture that values innovation, experimentation, and autonomy

What You’ll Need:

• 2–3 years of experience in digital marketing, product marketing, or social media management
• A Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field
• Proficiency in social media and marketing tools such as Meta Business Suite, LinkedIn Campaign Manager, Buffer/Hootsuite, Canva, etc.
• Hands‑on experience with Google Ads, SEO, Google Analytics (GA4), Search Console, and email marketing platforms
• Strong written and verbal communication skills
• A creative yet analytical mindset with the ability to make data‑driven decisions
• Ability to work independently and collaborate effectively across teams

Sarathi Softech is an equal opportunity employer. We are committed to creating an inclusive workplace and encourage individuals from all backgrounds to apply. All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, disability, age, or any other protected status.