Product Marketing Manager

Codelogicx Technologies Private Limited; Kolkata District; Hybrid; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Health insurance

Hybrid working mode

Provident Fund

Parental leave

Yearly Bonus

Gratuity

Job summary

CodelogicX Technologies Pvt. Ltd. in Kolkata is seeking an experienced Product Marketing Manager to drive positioning, messaging, and go-to-market strategies for our SaaS platform.

You will collaborate with Product, Sales, Customer Success, and Marketing to translate complex solutions into clear value propositions, own launches, and build enablement materials. This role requires a strong storyteller with hands-on marketing skills.

Qualifications

• 8-12 years in Product Marketing, SaaS or B2B GTM roles.
• Strong storytelling, messaging, and content development.
• Ability to translate complex product concepts into customer-centric narratives.

Responsibilities

• Develop clear product positioning, messaging, value propositions, and GTM strategies aligned with business objectives.
• Collaborate with Product, Sales, Customer Success, and Marketing to ensure consistent communication across the customer journey.
• Own product and feature launches from planning to execution, enablement, and post-launch analysis.
• Translate complex product capabilities into simple customer narratives for presentations, website, campaigns, and collateral.
• Conduct market research and competitive analysis to identify trends and differentiation opportunities.
• Develop customer personas, use cases, and segment-specific messaging; gather Voice of Customer insights.

Skills

Product marketing

Go-to-market strategy

SaaS/B2B

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

CodelogicX Technologies Pvt. Ltd. | Full time

We are a fast growing technology company specializing in current and emerging internet, cloud and mobile technologies.

Job Description

CodelogicX is a pioneering technology company, proudlycertified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized asthe "SaaS Company of the Year," we are committed to advancinginnovation and delivering state-of-the-art solutions that redefine industrystandards.

RoleOverview

Weare looking for a Product Marketing Manager to drive the positioning,messaging, go-to-market strategy, and adoption of our SaaS platform. The rolewill act as a bridge between Product, Marketing, Sales, and Customer Success,translating product capabilities into clear, compelling value propositions forcustomers and prospects.

Theideal candidate is a strong storyteller, strategic thinker, and hands-onmarketer who can understand a complex SaaS product, identify customer needs,and turn insights into impactful marketing initiatives.

• Develop clearproduct positioning, messaging, value propositions, and go-to-marketstrategies aligned with business objectives.
• Work closelywith Product, Sales, Customer Success, and Marketing teams to ensureconsistent communication across the customer journey.
• Own product andfeature launches from planning and messaging to execution, enablement, andpost-launch analysis.
• Translatecomplex product capabilities into simple, customer-focused narratives,presentations, website content, campaigns, and sales collateral.
• Conduct marketresearch and competitive analysis to identify market trends, customerneeds, competitive gaps, and opportunities for differentiation.
• Build andmaintain sales enablement materials, including pitch decks, productbriefs, battlecards, FAQs, demo narratives, and objection-handlingresources.
• Partner withSales and Customer Success teams to understand customer challenges,objections, feedback, and product adoption barriers.
• Develop customerpersonas, use cases, industry narratives, and segment-specific messaging.
• Gather andsynthesize Voice of Customer insights to influence product positioning,roadmap discussions, and marketing strategy.
• Collaborate withthe content and demand-generation teams to develop campaigns thatcommunicate product value and generate qualified demand.
• Support productdemos, webinars, events, customer presentations, and other market-facinginitiatives.
• Monitor productand campaign performance and use data-driven insights to refine messaging,positioning, and GTM strategies.
• Keep productmessaging, competitive intelligence, and marketing collateral current asthe product and market evolve.

Requirements

• 8-12years of experience in Product Marketing, SaaS Marketing, B2B Marketing,or a related Go-to-Market role.
• Experienceworking with B2B SaaS or technology products is strongly preferred.
• Strongunderstanding of product positioning, messaging, GTM strategy, productlaunches, and sales enablement.
• Excellentwritten and verbal communication skills with a strong command ofprofessional English.
• Ability tosimplify complex product concepts and communicate them in a clear,persuasive, and engaging manner.
• Strongstorytelling and content development capabilities.
• Goodunderstanding of market research, customer insights, competitive analysis,and buyer personas.
• Comfortableworking cross-functionally with Product, Sales, Customer Success, Design,and Marketing teams.
• Stronganalytical and problem-solving skills, with the ability to convert dataand market insights into actionable strategies.
• Highlyorganized, detail-oriented, and capable of managing multiple initiativessimultaneously.
• Proactive andadaptable, with the ability to work effectively in a fast-paced SaaSenvironment.
• Familiarity withCRM, marketing automation, analytics, research, and productivity tools isan advantage.
• Experiencecreating presentations, product collateral, sales enablement assets, andcustomer-facing content.
• A bachelor'sdegree in marketing, Business, Communications, or a related discipline ispreferred.

WhatWe're Looking For

• A customer-firstmindset with strong commercial awareness.
• Someone who canthink strategically while remaining hands-on with execution.
• A confidentcommunicator who can collaborate with both technical and non-technicalstakeholders.
• Curiosity abouttechnology, SaaS, workplace productivity, and emerging business trends.
• The ability totake ownership, move projects forward, and turn ideas into measurableoutcomes.

Benefits

• Health insurance
• Hybrid working mode
• Provident Fund
• Parental leave
• Yearly Bonus
• Gratuity

Location: Kolkata