Product Marketing Manager

Kotak Mahindra Bank; Mumbai; Presencial; INR 1.500.000 - 2.500.000; Jornada completa

Descripción de la vacante

Kotak Mahindra Bank is seeking a strategic Product Marketing Manager in Mumbai to connect product propositions with consumer insights and culture. You will drive positioning, integrated campaigns, and end-to-end execution across digital touchpoints.

The role emphasizes storytelling, trendspotting and collaboration with product, creative teams, and agencies to deliver consumer-centric campaigns that differentiate the brand in a competitive market.

Formación

• 4+ years of experience in product marketing, integrated marketing, brand strategy or digital marketing.
• Experience in a creative agency, digital-first business, FMCG, E-commerce or tech.
• Strong understanding of product positioning, campaign strategy, content development and go-to-market execution.
• A knack for creativity, storytelling, trendspotting and culturally relevant communication.
• Hands-on experience with video shoots, content production, social media campaigns or creator collaborations.
• Strong communication, stakeholder management and project management skills, with the ability to balance strategic thinking and execution.

Responsabilidades

• Product Marketing & Strategy: Develop product positioning, value propositions, communication strategies and go-to-market plans aligned with business objectives.
• Integrated Campaign Management: Lead campaigns end-to-end, from strategic planning and creative development to execution and performance evaluation.
• Content & Customer Experience Communication: Develop engaging, consumer-first content across digital touchpoints, review and refine customer experience (CX) communication for clarity and relevance, and drive campaigns around key customer journeys and experiences.
• Creative & Trendspotting: Identify emerging trends, cultural conversations and new-age content formats to build relevant, innovative brand campaigns.
• Content Production: Drive video content development, including scripting, shoot planning, creator collaborations and coordination with production teams.
• Cross-functional Collaboration: Work closely with product, business, creative and agency teams to translate business requirements into impactful consumer-facing communication.
• Consumer & Competitive Insights: Leverage consumer behaviour, market trends and competitor intelligence to identify opportunities for differentiation and growth.

Conocimientos

Communication

Stakeholder management

Project management

Strategic thinking

Creativity

Video production

Descripción del empleo

Product Marketing Manager

Were looking for a strategic, creatively driven marketer who can connect product propositions with consumer insights, culture and compelling communication. Someone who combines strong marketing fundamentals with a digital-first mindset and can take ideas from strategy to execution.

Experience: 4+ years

What You'll Do

• Product Marketing & Strategy: Develop product positioning, value propositions, communication strategies and go-to-market plans aligned with business objectives.
• Integrated Campaign Management: Lead campaigns end-to-end, from strategic planning and creative development to execution and performance evaluation.
• Content & Customer Experience Communication: Develop engaging, consumer-first content across digital touchpoints, review and refine customer experience (CX) communication for clarity and relevance, and drive campaigns around key customer journeys and experiences.
• Creative & Trendspotting: Identify emerging trends, cultural conversations and new-age content formats to build relevant, innovative brand campaigns.
• Content Production: Drive video content development, including scripting, shoot planning, creator collaborations and coordination with production teams.
• Cross-functional Collaboration: Work closely with product, business, creative and agency teams to translate business requirements into impactful consumer-facing communication.
• Consumer & Competitive Insights: Leverage consumer behaviour, market trends and competitor intelligence to identify opportunities for differentiation and growth.

What Were Looking For

• 4+ years of experience in product marketing, integrated marketing, brand strategy or digital marketing
• Experience in either a creative agency, digital-first business, FMCG, E-commerce or Tech
• Strong understanding of product positioning, campaign strategy, content development and go-to-market execution.
• A knack for creativity, storytelling, trendspotting and culturally relevant communication.
• Hands-on experience with video shoots, content production, social media campaigns or creator collaborations.
• Strong communication, stakeholder management and project management skills, with the ability to balance strategic thinking and execution.