Product Marketing Manager

One Point Six Technologies Pvt Ltd; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

A dynamic tech company based in Mumbai is looking for a skilled product marketer to develop and implement marketing strategies. The ideal candidate will study products, analyze market trends, and create promotional content across various channels. Strong collaboration with design, sales, and product teams is essential to succeed in this role. This position offers the opportunity to craft compelling messages and engage effectively with users, contributing to the overall growth of the company.

Qualifications

• Experience in product marketing strategies and GTM planning.
• Ability to translate technical details into clear user benefits.
• Track record of developing campaigns across channels.
• Collaboration with design, content, acquisition, product and sales teams.

Responsibilities

• Study company products and translate technical details into user benefits.
• Develop product marketing strategies including pricing and advertising.
• Collaborate with teams to implement marketing strategies.
• Develop product marketing strategies including pricing, advertising and launches.
• Craft messaging across landing pages, ad campaigns and other channels.
• Collaborate with design, content, acquisition, product and sales teams.
• Test marketing features, releases and ad copy.
• Evaluate projects using KPIs and customer feedback.
• Plan online and offline promotions and product launches.
• Create product content such as videos, website copy and blogs.
• Gain insight into customer use and buyer personas.
• Measure and optimize the buyer journey for feature adoption.
• Manage marketing budget and approvals.
• Create quarterly marketing plans for user acquisition and engagement.
• Develop positioning statements and marketing collateral.
• Maintain competitive intelligence with cross-functional collaboration.

Skills

Product marketing

Messaging

Market trends

Campaign development

Cross-functional teamwork

Job description

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Develop and implement promotional activities such as promotions and product launches both online and offline
• Create product content such as videos, website copy and blog posts
• Gain insight into customer use of current products, and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Manage marketing budget and approval processes
• Create quarterly marketing plans for user acquisition and user engagement
• Create consistent positioning statements, messaging to generate marketing collaterals
• Maintain and manage competitive intelligence and comparisons by working with cross-functional teams and research