Product Marketing Manager

Pidge; Gurugram District; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

Pidge in India is seeking a smart, curious Product Marketing Manager to bridge Product and Marketing, taking products and features to market and driving adoption and upsell opportunities.

You will craft positioning, messaging, and GTM plans, run in-product campaigns, and create content across product pages, emails, banners, and in-app notifications while leveraging AI tools to improve efficiency and impact.

Qualifications

• 4-6 years of experience in B2B marketing, preferably SaaS, technology, logistics, fintech, or ecommerce.
• Strong understanding of marketing fundamentals, positioning, messaging, and GTM.
• Excellent content writing and communication skills.
• Ability to understand complex products and communicate them simply.
• Strong cross-functional collaboration with Product, Marketing, Sales, and Customer Success.
• Strong analytical, problem-solving, and execution skills.
• Hands-on experience using AI tools for content and marketing.

Responsibilities

• Understand Pidge's products, features, use cases, and target customer segments.
• Work closely with the Product team to understand new launches, features, and enhancements.
• Develop product positioning, messaging, value propositions, and GTM plans.
• Build competitive positioning and identify opportunities to improve product awareness and adoption.
• Plan and execute in-product marketing campaigns to drive feature and product adoption.
• Promote relevant Value-Added Services (VAS) and identify cross-sell/upsell opportunities.
• Create messaging for banners, pop-ups, tooltips, notifications, and other in-app communication.
• Build campaigns across in-app, email, WhatsApp, and other relevant channels.

Skills

B2B marketing

SaaS marketing

GTM strategy

Content writing

Cross-functional collaboration

AI in marketing

Tools

CRM tools

Analytics tools

Job description

We are looking for a smart, curious, and execution-oriented Product Marketing Manager to work at the intersection of Product and Marketing.You will be responsible for taking Pidge's products and features to market, driving product awareness, adoption, engagement, and upsell opportunities, and translating complex product capabilities into simple, compelling customer communication.

What You’ll Do

Product Marketing & GTM

• Understand Pidge's products, features, use cases, and target customer segments.
• Work closely with the Product team to understand new launches, features, and enhancements.
• Develop product positioning, messaging, value propositions, and GTM plans.
• Build competitive positioning and identify opportunities to improve product awareness and adoption.
• Plan and execute in-product marketing campaigns to drive feature and product adoption.
• Promote relevant Value-Added Services (VAS) and identify cross-sell/upsell opportunities.
• Create messaging for banners, pop-ups, tooltips, notifications, and other in-app communication.
• Build campaigns across in-app, email, WhatsApp, and other relevant channels.

Content & Communication

• Create product-focused content including product pages, feature announcements, emails, WhatsApp campaigns, brochures, presentations, FAQs, blogs, and case studies.
• Simplify complex product concepts into clear, benefit-led communication.
• Create sales enablement content such as pitch decks, one-pagers, battlecards, and FAQs.

AI & Marketing

• Use AI tools extensively for research, ideation, content creation, personalization, and experimentation.
• Explore AI-led workflows to make product marketing faster and more effective while maintaining quality and accuracy.
• Understand customer pain points, use cases, and business requirements.
• Work with Sales and Customer Success to gather customer insights and identify product marketing opportunities.
• Conduct competitor and market research and translate insights into actionable messaging.

Performance & Optimization

• Track product marketing KPIs including adoption, engagement, feature usage, VAS adoption, conversion, and revenue impact.
• Run experiments across messaging and channels and continuously optimize campaigns.

What We’re Looking For

Must Have

• 4-6 years of experience in B2B marketing, preferably SaaS, technology, logistics, fintech, or ecommerce.
• Strong understanding of marketing fundamentals, positioning, messaging, and GTM.
• Excellent content writing and communication skills.
• Ability to understand complex products and communicate them simply.
• Strong cross-functional collaboration skills with Product, Marketing, Sales, and Customer Success.
• Strong analytical, problem-solving, and execution skills.
• Hands-on experience using AI tools for content and marketing.

Good to Have

• Experience in SaaS, logistics tech, or enterprise technology.
• Experience with product-led growth, in-product marketing, upsell/cross-sell, or customer lifecycle marketing.
• Familiarity with CRM, analytics, and marketing tools.