Product Marketing Manager

Meritto; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Meritto in Gurugram is seeking a hands-on Product Marketing Manager to own positioning and messaging for new products, and to craft compelling go-to-market plans. You will collaborate with product, sales and marketing teams to drive adoption and develop sales assets.

You will conduct market research, define target segments, and translate product capabilities into clear narratives and collateral for campaigns and webinars.

Qualifications

• 4–6 years in Product Marketing, preferably in a B2B SaaS company.
• Strong market research, including competitive analysis, customer insights, and segmentation.
• Go-to-Market strategy, including launches, positioning, messaging, and pricing support.
• Experience creating sales collateral, use cases, and product narratives.
• Familiarity with Product Management fundamentals to collaborate on roadmaps and prioritization.
• Knowledge of Sales processes, including enablement, pipeline support, and revenue goals.
• Comfort with marketing funnel metrics and collaboration with digital, content and growth teams.

Responsibilities

• Own product positioning and messaging across launches, feature releases, and GTM initiatives.
• Build buyer and user personas; craft differentiated messaging for each.
• Conduct deep-dives; understand competitors and positioning.
• Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
• Partner with Growth, Product, Sales, and Customer Success to drive adoption and enablement.
• Measure messaging impact via demand quality, marketing outcomes, and product adoption metrics.
• Support webinars, certifications, and other user engagement initiatives.

Skills

Product marketing

Market research

Go-to-market

Sales enablement

Product management

Analytics tools

AI tools

Education

Bachelor’s degree in business/marketing

Tools

Marketing analytics tools

Job description

This is a full-time, on-site Product Marketing Manager role based in Gurugram. The Product Marketing Manager will be responsible for positioning and messaging of Meritto’s new and emerging products, developing go-to-market plans for new product launches and collaborating with product management and sales teams to drive adoption. Day-to-day work includes conducting market and competitive research, defining target segments, crafting product narratives, and creating marketing and sales assets such as pitch decks, case studies, and campaign content. The role involves enabling sales with training and collateral, gathering feedback from customers and internal stakeholders, and using data to refine product positioning and marketing strategies. The Product Marketing Manager will also partner with marketing teams to plan and execute integrated campaigns that highlight Meritto’s value across the enrollment lifecycle. This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You’ll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land

with impact.

Key Responsibilities

• Own product positioning and messaging across launches, feature releases, and GTM initiatives.
• Build a strong understanding of buyer personas and user personas, and craft differentiated messaging for each.
• Conduct deep-dives and build a strong understanding on competitor products and positioning.
• Use customer conversations, win/loss feedback, product usage data, and market insights to continuously refine product narratives.
• Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
• Partner with Growth, Product, Sales, and Customer Success teams to drive business development, product adoption and enablement.
• Measure the impact of messaging through demand quality, performance marketing outcomes, and product adoption metrics, and iterate accordingly.
• Support webinars, certifications, and other user engagement initiatives.

Qualifications

• 4–6 years of Product Marketing experience preferably in a B2B SaaS company.
• Candidates should possess strong Market Research skills, including competitive analysis, customer insights, and segment definition.
• Expertise in Go-to-Market Strategy, including product launches, positioning, messaging, and pricing support.
• Experience in Product Marketing, including creation of sales collateral, use cases, and product narratives.
• Candidates should possess knowledge of Product Management fundamentals to collaborate effectively on roadmaps and feature prioritization.
• Candidates should possess familiarity with Sales processes, including sales enablement, pipeline support, and alignment with revenue goals.
• Comfortable working with marketing funnel metrics and partnering with digital, content and growth teams to drive pipeline and overall GTM efforts.
• Should have experience in leveraging AI tools to increase productivity, quality and outcomes.
• Additional beneficial qualifications include experience in B2B SaaS or edtech, strong analytical and communication skills, proficiency with marketing and analytics tools, and a bachelor’s degree in business, marketing, or a related field.

Who we are

At Meritto we believe in building more than just solutions. We’re redefining the way education connects with technology. As one of India’Largest Vertical SaaS + Embedded Payments platform, we’re on a mission to build the “Digital Backbone of Education Institutions” by simplifying how educational organization runs — from enrollment to lifecycle, advancement to finance, and beyond.

What’s our work culture like? We work from the office in a dynamic, inclusive, and merit-driven space

fueled by the energy of collaboration and creativity coming together.