Product and GTM Marketer

edumerge; Bengaluru Urban; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Direct access to founder and strategy

Ownership of narrative

Competitive salary + performance-linked bonuses

Job summary

A growing SaaS company in Bengaluru is hiring a Product & GTM Marketer to drive product positioning and launch features directly with the CEO. The ideal candidate has 3–7 years in B2B SaaS or Product Marketing and will own narrative and messaging strategies for the company’s offerings. This role promises competitive salary and the chance to shape a category-defining product.

Qualifications

• 3–7 years in B2B SaaS or Product Marketing.
• Strong sense of ownership and execution.
• Ability to operate in a fast-paced startup environment.

Responsibilities

• Convert product features into compelling positioning.
• Create messaging guides for different personas.
• Lead website rewrite aligned to new vision.

Skills

B2B SaaS experience

Writing crisp messaging

Launching features

Building landing pages

Collaboration with product/design

Short-form and long-form writing

Webflow experience

SEO tools knowledge

HubSpot familiarity

Google Analytics

Job description

Overview

edumerge is building the digital operating backbone for schools and colleges — combining ERP, automation, parent communication, and AI-first productivity into one unified platform.

We’re profitable, growing 60% YoY, and on a mission to hit ₹100 Cr ARR by Dec 2028 and IPO by 2030. We work with 200+ institutions and are expanding rapidly in India and the Middle East. We’re now rebuilding our GTM engine — and this role is at the core of it.

We’re hiring a Product & GTM Marketer who can take our products to market with clarity, velocity, and creativity. This is not a passive “content” or “SEO-only” role — you’ll work directly with the CEO to shape how we position our offerings, redesign our website, launch features, and build inbound GTM engines.

If you’re excited about working directly with product, design, and founders — and want to craft messaging that moves deals, this is for you.

Responsibilities

• Convert product features into compelling positioning
• Create messaging guides by persona (EBs, Principals, Parents, Teachers)
• Own narrative for new offerings (e.g. “Smart Onboarding”, “Parent360”, “ERP for Colleges”)
• Lead complete website rewrite aligned to new vision
• Build landing pages per offering and persona
• Work with design/dev to execute WordPress build
• Plan and run new product/feature launches
• Build case studies, customer stories, and proof points
• Set up content strategy to rank for high-intent K-12/college keywords
• Manage blog cadence, glossary, and content clusters
• Collaborate with freelance writers if needed
• Work with external performance agency (or freelancers)
• Guide campaign messaging, targeting, LP flow
• Monitor conversion metrics, lead quality, funnel drop-offs

🛠 You’ll Work Closely With:

• CEO – for narrative, ICP, launch strategy, growth loops
• Product Manager (Likith) – for feature clarity, GTM timelines
• Sales Team – to translate value into outbound hooks

Must-Have Skills

• 3–7 years in B2B SaaS or Product Marketing
• Writing crisp messaging
• Launching features
• Building landing pages
• Collaborating with product/design
• Ability to write — short-form copy, long-form SEO, demo scripts
• Strong sense of ownership and execution
• Ability to operate in a fast-paced, hands-on startup environment
• Experience marketing to schools, colleges, or SMBs
• Past exposure to Webflow, SEO tools, HubSpot, Google Analytics
• Built marketing at a sub-₹50 Cr ARR SaaS company

What You’ll Get

• Direct access to founder, product, GTM strategy
• Opportunity to shape a category-defining SaaS product
• Ownership of narrative at a company with ambitious scale
• Competitive salary + performance-linked bonuses

How to Apply

Mail us at [e-mail] with:

• Your resume
• 2–3 examples of LPs, launches, or content you’ve owned
• A short note on why edumerge’s mission excites you

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

Note: This description includes the core responsibilities and requirements for the Product & GTM Marketer role. Referrals and external postings not related to this role have been omitted.