Product Marketing Manager

Prudent Insurance Brokers; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Prudent Insurance Brokers in Bengaluru seeks a Product Marketing Manager to own the positioning, GTM strategy, communication, and adoption journey for its digital products and platforms. The role blends product management, brand strategy, and growth marketing to differentiate offerings in a crowded market.

The ideal candidate will translate features into business value, build adoption campaigns, and work with product, sales, servicing, and leadership teams to drive market awareness and product

Responsibilities

• Develop clear positioning, value propositions, and messaging frameworks for each product/platform.
• Translate technical features into client-friendly and employee-friendly narratives.
• Create product storytelling aligned with business outcomes and customer pain points.
• Plan and execute launch strategies for new products, features, and enhancements.
• Build product adoption journeys for clients, employees, and internal teams.
• Develop targeted campaigns based on industries, client segments, and use cases.
• Work closely with product and tech teams to understand product evolution and roadmap.
• Provide market feedback, customer insights, and competitive intelligence to product teams.
• Ensure marketing and communication are aligned with actual product experience.
• Improve product adoption through lifecycle communication and engagement campaigns.
• Analyze user behavior and identify opportunities to improve onboarding and usage.
• Work with servicing and relationship teams to increase platform utilization.
• Track campaign effectiveness, engagement metrics, and product adoption KPIs.
• Identify opportunities for cross-sell, upsell, and user retention.
• Use data and market insights to refine communication and positioning strategies.

Job description

About Us:

Prudent is a Composite Insurance Broker regulated by the Insurance Regulatory and Development Authority of India (IRDAI) and headquartered in Mumbai, India. Prudent is one of the leading insurance brokers in the country.
We specialize in building long-term relationships and instilling confidence in our partners. As a partner-focused organization, we are committed to delivering best-in-class insurance solutions and services tailored to meet the diverse needs of our clients.

Recognised as:

• Great Place to Work 2024 and 2025 - This achievement reflects our unwavering commitment to a workplace where innovation, collaboration, and success go hand in hand; thanks to each Prudent family member for being the driving force behind our success.
• One of ! This honour reflects our unwavering commitment to fostering a culture where every woman can thrive and shine, and every voice is heard. Together, were building a future of , , and for all team members!!

Job title: Product Marketing Manager (DVP / AVP)

Report to: VP Marketing / CMO

Branch: Bangaluru

JOB SUMMARY/ABOUT THE ROLE:

The Product Marketing Manager will own the positioning, go-to-market strategy, communication, and adoption journey for Prudents digital products and platforms.

This role requires a hybrid mindset part Product Manager, part Brand Strategist, part Growth Marketer.

The ideal candidate should be able to:

• Understand product capabilities deeply
• Translate features into business value
• Build adoption and engagement campaigns
• Work closely with product, sales, servicing, and leadership teams
• Create differentiated positioning in a crowded market
• Drive internal and external product awareness

KEY RESPONSIBILITIES:

Product Positioning & Messaging

• Develop clear positioning, value propositions, and messaging frameworks for each product/platform.
• Translate technical features into client-friendly and employee-friendly narratives.
• Create product storytelling aligned with business outcomes and customer pain points.

Go-To-Market (GTM) Strategy

• Plan and execute launch strategies for new products, features, and enhancements.
• Build product adoption journeys for clients, employees, and internal teams.
• Develop targeted campaigns based on industries, client segments, and use cases.

Product & Marketing Bridge

• Work closely with product and tech teams to understand product evolution and roadmap.
• Provide market feedback, customer insights, and competitive intelligence to product teams.
• Ensure marketing and communication are aligned with actual product experience.

Customer Adoption & Engagement

• Improve product adoption through lifecycle communication and engagement campaigns.
• Analyze user behavior and identify opportunities to improve onboarding and usage.
• Work with servicing and relationship teams to increase platform utilization.

Growth & Analytics

• Track campaign effectiveness, engagement metrics, and product adoption KPIs.
• Identify opportunities for cross-sell, upsell, and user retention.
• Use data and market insights to refine communication and positioning strategies.