Product Marketing Manager

Aerchain; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aerchain is seeking a Product Marketing Manager with 4-6 years of B2B SaaS experience to drive compelling narratives and GTM initiatives. You will craft content for Landing Pages, Emails, Blogs, and sales enablement, while collaborating with Sales, Product and Customer Success to align messaging and campaigns.

Bengaluru-based startup environment with growth opportunities. You will also contribute to SEO, digital marketing, events, and partnerships, ensuring market relevance and continued brand

Qualifications

• 4-6 years of experience in B2B SaaS Marketing, with a focus on Product Marketing.
• Exceptional writing skills with experience creating content for multiple channels.
• Basic understanding of SEO and familiarity with digital marketing tools and techniques.
• Strong understanding of GTM strategies, Positioning, and Messaging.

Responsibilities

• Content Creation: Craft engaging content for Landing Pages, Emails, Blogs, Newsletters, Ad copies, and Sales Enablement Collaterals.
• GTM Support: Develop and execute go-to-market strategies for product launches and feature updates.
• SEO & Digital Marketing: Apply SEO basics and digital marketing skills to optimize content and campaigns.
• Events & Partnerships: Support planning and execution of events, partnerships, and manage third-party review sites.
• Collaboration: Work with Sales, Product, and Customer Success to ensure alignment of product offerings.
• Market Research: Stay informed about industry trends, competitor activities, and customer needs.
• Performance Tracking: Monitor and analyze marketing performance and provide optimization insights.

Skills

Content Creation

GTM Strategies

Market Research

SEO & Digital Marketing

Cross-functional Collaboration

Performance Analytics

B2B SaaS Marketing

Job description

We re on the lookout for a talented Product Marketing Manager with 4-6 years of experience in B2B SaaS Marketing. This role is ideal for someone who has had exposure to Product Marketing and possesses a strong flair for content creation. You ll be instrumental in crafting compelling narratives that resonate with our audience and drive our go-to-market (GTM) strategies.

Key Responsibilities:

• Content Creation : Craft engaging and persuasive content for various platforms, including Landing Pages, Emails, Blogs, Newsletters, Ad copies, and Sales Enablement Collaterals.
• GTM Support : Assist in developing and executing go-to-market strategies that align with our product launches and feature updates.
• SEO & Digital Marketing : Apply a basic understanding of SEO and other digital marketing skills (e.g., Google Analytics, Social Media Marketing, Content Marketing) to optimize content and campaigns.
• Events & Partnerships : Support the planning and execution of events, partnerships, and manage relationships with third-party review sites to enhance brand visibility and credibility.
• Collaboration : Work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and effective communication of our product offerings.
• Market Research : Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
• Performance Tracking : Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.

What We re Looking For:

• 4-6 years of experience in B2B SaaS Marketing, with a focus on Product Marketing.
• Exceptional writing skills with experience creating content for multiple channels.
• Basic understanding of SEO and familiarity with digital marketing tools and techniques.
• Strong understanding of GTM strategies, Positioning, and Messaging.
• A proactive, self-motivated attitude with a willingness to learn and grow in a fast-paced startup environment.
• Ability to work collaboratively within a team that s committed to making a difference.
  

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.