Product Marketing Specialist

Trademo; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Trademo in Gurugram, India seeks a Product Marketing Specialist with 4+ years to drive product messaging, support go-to-market initiatives, and create compelling content.

You will collaborate with Product, Sales, and Marketing teams to write blogs, case studies, website copy, product pages, email campaigns, and social content, while optimizing for SEO.

The role emphasizes storytelling, market research, and delivering sales enablement assets for a fast-growing B2B tech company.

Qualifications

• 4+ years of experience in Product Marketing, Content Marketing, or Content Writing.
• Excellent writing, communication, and storytelling skills.
• Strong research and analytical abilities.
• Familiarity with SEO, AI content tools (ChatGPT, Claude), and marketing platforms is a plus.

Responsibilities

• Develop product messaging, positioning, and marketing collateral.
• Support product launches and GTM campaigns.
• Write blogs, case studies, website copy, product pages, email campaigns, and social media content.
• Conduct market and competitor research to strengthen product positioning.
• Create sales enablement materials such as one-pagers, presentations, and FAQs.
• Collaborate with Product, Sales, and Design teams to deliver impactful marketing assets.
• Optimize content for SEO and leverage AI tools to improve content creation.

Skills

Product Marketing

Content Marketing

Storytelling

B2B SaaS

SEO

AI Content Tools

Tools

SEO tools

CMS

Job description

We're looking for a Product Marketing Specialist with 4+ years of experience who is passionate about technology, storytelling, and content creation. You will work closely with Product, Sales, and Marketing teams to drive product messaging, support go-to-market initiatives, and create compelling content that engages our target audience.

Key Responsibilities

• Develop product messaging, positioning, and marketing collateral.
• Support product launches and GTM campaigns.
• Write blogs, case studies, website copy, product pages, email campaigns, and social media content.
• Conduct market and competitor research to strengthen product positioning.
• Create sales enablement materials such as one-pagers, presentations, and FAQs.
• Collaborate with Product, Sales, and Design teams to deliver impactful marketing assets.
• Optimize content for SEO and leverage AI tools to improve content creation.

Requirements

• 4+ years of experience in Product Marketing, Content Marketing, or Content Writing, preferably in a B2B SaaS or technology company.
• Excellent writing, communication, and storytelling skills.
• Strong research and analytical abilities.
• Familiarity with SEO, AI content tools (ChatGPT, Claude, etc.), and marketing platforms is a plus.