About The Role
JD - Product Manager - Marketing Automation AI Pod:
We are building AI-led marketing automation systems for our Digital marketing team. The core objective is simple: use automation and intelligence to acquire users at scale, efficiently, and with high quality - with the long-term value (LTV) of these users as a core target. You'll join as a Product Manager owning a meaningful slice of this platform end-to-end - from problem discovery through launch and adoption - working closely with the existing product team and cross-functional stakeholders across the business.
What You'll Do
- Own product for Marketing end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
- Ground every decision in real data - you'll pull and interpret actual usage, operational, and business data to generate hypotheses, test them and then recommend a product solution to implement.
- Partner closely with engineering, design, and cross-functional business stakeholders to ship high-quality marketing products.
- Translate ambiguous, evolving business problems into clear, build-ready specifications.
- Run a disciplined, iterative delivery cadence - validate direction early, correct fast, and ship surgically once something's approved.
- Own outcomes, not just output - define what success looks like for your area against the team's core metrics (acquisition scale, efficiency, user quality, and LTV) and instrument for it.
- Build with an AI-native mindset - actively identify where AI/LLM capabilities can create outsized value for the marketing team (automation, intelligence, personalization) rather than treating AI as an add-on, and use AI tools yourself to move faster through discovery, spec-writing, prototyping, and analysis.
What We Are Looking For
- 3-6 years of product management experience, with genuine end-to-end ownership of a product area - not just feature delivery.
- Strong first-principles problem-solving - able to break down ambiguous, complex business problems into structured, solvable pieces.
- Data fluency - comfortable with SQL/analytics tools, sharp about defining the right metrics, and instinctively data-backed in decision-making.
- Excellent written and verbal communication - you can write unambiguous, build-ready specs and communicate clearly and persuasively with stakeholders at every level.
- Proven stakeholder management - able to align cross-functional teams (business, engineering, design, marketing) with competing priorities toward a shared outcome.
- Strong product sense - an eye for what makes a workflow simple and valuable for a non-technical, business-user audience.
- User empathy - genuine curiosity about the people who'll use what you build, and discipline about validating with them rather than assuming.
- Systems thinking - comfortable reasoning about platforms with multiple integrated modules, dependencies, and stakeholders rather than isolated features.
- Bias for action and ownership - you drive things forward independently, don't wait to be told.
- AI-native orientation - genuine fluency and enthusiasm for using AI tools in your own workflow, and a sharp eye for where AI can be embedded into the product itself to create value for the marketing team.
- Prior experience with platform, marketplace, marketing technology, or internal-tooling products is a strong plus.
- Exposure to marketing/ad platforms (Meta Ads, Google Ads, or similar) is a plus, though not required.