Product Marketing Manager

illumine; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary

Flexible work timings

Creative freedom to own projects

Job summary

Illumine, a Bengaluru-based childcare SaaS company, seeks a Product Marketing Manager with 3–7 years of experience to drive go-to-market strategy for our illumine.app. You will work at the intersection of marketing, product, and business to craft compelling narratives and lead marketing campaigns.

You will own funnel metrics, collaborate with sales to generate leads and revenue, and evangelize our product at events. A data-driven mindset and experience with B2B SaaS are essential.

Qualifications

• 3–7 years of PMM experience with ownership mindset.
• Experience building GTM strategies and product narratives.
• Proven ability to drive campaigns and revenue in SaaS/B2B.

Responsibilities

• Develop GTM strategy for target markets based on in-depth market research.
• Craft captivating product narratives and take ownership of end-to-end communication.
• Execute PMM campaigns and projects aligned with defined marketing objectives.
• Own the entire funnel metrics, including acquisitions, activation/adoption, retention, and revenue across various channels.
• Collaborate with sales to create campaigns and collateral that generate leads and optimize sales funnels.

Skills

Product Marketing

Go-to-market

Campaign management

Data-driven

B2B SaaS

Tools

HubSpot

Google Ads

Mixpanel

Google Analytics

Clevertap

Job description

Product Marketing Manager (Product Marketer) - 3 to 7 years

About the role

We are looking for a dynamic Product Marketing Manager (PMM) with 3 - 7 years of experience to join our team. As a PMM, you will play a crucial role in taking our technology product (SaaS) to the target markets. Your responsibilities will include market research, crafting compelling product narratives, running marketing campaigns, optimizing sales funnels, and driving revenue. You will work at the intersection of our marketing, product, and business teams to ensure the success of our product in the market.

About the company

Illumine is a rapidly growing company that offers illumine childcare SaaS to the world. We are a lean and agile team, which means you will have the opportunity to work on a variety of marketing needs and take ownership of your projects. Joining our team will provide you with professional growth opportunities in a fast-paced and innovative environment.

Responsibilities

• Develop the go-to-market (GTM) strategy for target markets based on in-depth market research.
• Craft captivating product narratives and take ownership of end-to-end communication.
• Execute PMM campaigns and projects aligned with defined marketing objectives.
• Own the entire funnel metrics, including acquisitions, activation/adoption, retention, and revenue across various channels.
• Collaborate with sales and revenue teams to create campaigns and collateral that generate leads and optimize sales funnels.
• Monitor customers' product usage, identify untapped opportunities, and refine buyer personas using data-driven insights.
• Generate highly engaging ideas to drive product awareness and adoption.
• Foster strong relationships with cross-functional teams to ensure alignment on product positioning and offerings.
• Maintain performance data, reports, and insights on a regular basis, leveraging a data-driven approach.
• Act as an evangelist for illumine.app, representing the company at events and contributing thought-provoking articles.

What We Expect

• 3 - 7 years of experience as a product marketing professional.
• Demonstrated ownership mentality and ability to drive initiatives with minimal guidance.
• Proven success in running impactful product marketing campaigns.
• Subject matter expertise in SaaS and previous experience with B2B SaaS startups.
• Strong analytical skills and ability to derive insights from performance data and KPIs.
• Proficiency with email, automation, and analytics tools such as HubSpot, Google Ads, Clevertap, Mixpanel, Google Analytics, etc.
• Past experience in inbound content creation is a plus.

What we offer

• An energetic office environment that fosters collaboration and creativity.
• Creative freedom to own and drive projects, contributing to the success of the company.
• Competitive salary and benefits package.
• Flexible work timings to accommodate your best efforts in your creative zone.
• Room for professional growth and development.
• The opportunity to breathe life into our product and build narratives that resonate with our customers.

Join our team and make a significant impact on our product's success in the market.