Senior Manager - PMM

Kapture; Bengaluru; On-site; INR 3,000,000 - 5,200,000; Full time

Job summary

Kapture is seeking a Senior Product Marketing Manager in Bengaluru to own positioning, messaging, and go-to-market strategy for the AI-first AgentOS platform. This senior, hands-on role requires collaboration with Product, Sales, and Marketing to drive adoption and revenue growth.

You will lead a small PMM team, develop sales enablement, conduct market and competitive research, and track PMM metrics to demonstrate impact across launches and campaigns in a fast-growing SaaS environment.

Qualifications

• 7-8+ years of experience in Product Marketing in SaaS/B2B software.

Responsibilities

• Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market.
• Lead go-to-market strategy for new product launches and feature releases, from planning through execution.
• Partner with Product Management to translate roadmap and features into customer-facing value propositions.
• Develop sales enablement materials to support the sales team.
• Conduct market, customer, and competitive research to refine positioning and opportunities.
• Build and manage a small team of product marketers, mentoring and reviewing performance.
• Collaborate with Demand Gen, Content, and Design teams for integrated campaigns.
• Define and track PMM metrics and report to leadership.
• Act as a voice of the customer to feed insights into product strategy.

Job description

Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises.

Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows - including customer support, sales, collections, and claims.

Kapture's AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels, with human intervention built in wherever judgment, empathy, or decision-making is required.

Today, Kapture is trusted by 1,000+ enterprises across 18 countries, helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation.

Role Overview

We're looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth.

Key Responsibilities

• Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market
• Lead go-to-market strategy for new product launches and feature releases, from planning through execution
• Partner closely with Product Management to translate roadmap and features into customer-facing value propositions
• Develop sales enablement materials - battlecards, pitch decks, demo scripts, competitive intelligence - to support the sales team
• Conduct market, customer, and competitive research to continuously refine positioning and identify opportunities
• Build and manage a small team of product marketers, setting goals, mentoring, and reviewing performance
• Collaborate with Demand Gen, Content, and Design teams to plan integrated campaigns tied to product priorities
• Define and track PMM metrics (adoption, win rates, sales cycle impact, campaign performance) and report to leadership
• Act as a key voice of the customer internally, feeding insights back into product strategy

Requirements

• 7-8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space
• Demonstrated understanding of the full PMM function - positioning, messaging, launches, sales enablement, competitive intelligence, and customer research
• At least 2 years of experience leading or managing a team
• Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value
• Experience working cross-functionally with Product, Sales, and Marketing leadership
• Comfortable working in a fast-paced, high-growth environment with evolving priorities
• Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus

What Success Looks Like

• Clear, differentiated positioning that sales and marketing teams consistently use
• Strong product launch cadence with measurable adoption and pipeline impact
• A high-performing product marketing team with clear ownership and growth trajectories