Product Marketing Manager - SMB B2B SaaS

Modlix; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Modlix AI in Bengaluru seeks a Product Marketing Manager to build PMM from 0→1 for our SMB-focused B2B SaaS platform. You will shape positioning, messaging, and GTM for US and European customers and translate product capabilities into clear customer value.

This hands-on startup role requires close collaboration with Product, Sales, and Marketing, delivering competitive intel, launch plans, sales enablement, and compelling collateral, while leveraging AI/LLMs to accelerate research and execution.

Qualifications

• 3–8 years of Product Marketing experience in B2B SaaS.
• Experience marketing SMB-focused products and customers.
• Startup/high-growth experience, building PMM from 0→1.
• Experience marketing SaaS in US/Europe markets.
• Strong skills in positioning, messaging, launches, competitive intel, and sales enablement.
• Excellent storytelling and communication.

Responsibilities

• Build positioning, messaging, and GTM strategy for SMB customers in US/Europe.
• Own product launches and translate capabilities into customer value.
• Develop competitive intelligence, battlecards, sales enablement, and positioning.
• Create website messaging, product collateral, decks, campaigns, and sales assets.
• Collaborate with Product, Sales, and Marketing on GTM initiatives.
• Leverage AI/LLMs and automation to accelerate research and content.

Skills

PMM Experience

B2B SaaS

SMB Focus

Startup/High-Growth

US/Europe Markets

Storytelling

AI/LLM Tools

Job description

Modlix AI is an AI powered No-code Platform providing marketing and sales operating system designed specifically for small and medium businesses (SMBs) globally. It offers a complete, all-in-one platform that simplifies how you manage your online presence, marketing campaigns, customer relationships, and business growth—all within a connected ecosystem.

About the Role

We are looking for a Product Marketing Manager with experience in B2B SaaS products targeting SMBs, to build product marketing from 0→1 and drive GTM across the US and European markets.

This is a hands-on startup role for someone who understands SMB buyers, can simplify complex products into compelling value propositions, and can work closely with Product, Sales, and Marketing to take products to market.

Key Responsibilities

• Build positioning, messaging, and GTM strategy for SMB customers in the US and Europe.
• Own product launches and translate product capabilities into clear customer value.
• Develop competitive intelligence, battlecards, sales enablement, and competitor positioning.
• Create website messaging, product collateral, pitch decks, campaigns, and sales assets.
• Work closely with Product, Sales, and Marketing on GTM initiatives.
• Use AI/LLMs and automation to accelerate research, content, and execution.

What We’re Looking For

• 3–8 years of Product Marketing experience in B2B SaaS.
• Strong experience working with SMB-focused products/customers.
• Startup/high-growth experience, preferably building PMM from 0→1.
• Experience marketing SaaS products in the US and/or European markets.
• Strong expertise in positioning, messaging, product launches, competitive intelligence, and sales enablement.
• Excellent storytelling and communication skills.
• Strong ownership and ability to work independently in a fast-moving startup environment.
• Hands-on experience with AI/LLM tools.

Ideal candidate:

Someone who has worked at a B2B SaaS startup selling to SMBs, understands SMB customer needs and buying behavior, and has experience taking products to market in US/European markets.