Product Marketing Lead

GobbleCube; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

GobbleCube in Gurugram, India seeks a senior product marketing professional to own positioning and packaging across product surfaces, websites, and founder communications. You will craft a compelling narrative, support four personas, and drive go-to-market through outbound, email, and SEO channels.

You’ll lead with story, stay grounded in data, and push for clarity as the category is defined in real time. Roughly six to ten years of relevant experience is preferred in B2B or commerce domains.

Qualifications

• Can explain something complicated in a sentence and be right.
• Has run projects end-to-end without a team, budget or brand backing.
• Leads with story while staying data-driven and rigorous.
• Keeps the CEO informed when the story doesn’t hold up.
• Thrives in ambiguity as the category is defined in real time.
• Approximately 6–10 years of relevant experience.
• Backgrounds in product marketing, strategy or early-stage B2B/commerce roles.

Responsibilities

• Own positioning and packaging across product, marketing and comms.
• Develop a four-persona message architecture and land it in decks, pages, and founder posts.
• Create demo narratives, business cases, proof packs, and ghostwritten founder content.
• Lead launch campaigns, outbound, email and WhatsApp, plus SEO and organic content.
• Manage events, workshops, and agency relationships to bring the product to market.

Skills

Storytelling

Strong writing

End-to-end ownership

Data-driven

Stakeholder management

Ambiguity tolerance

Communication

Job description

We work with India's biggest CPG brands — the teams running sales, performance marketing, supply chain and consumer insights across Blinkit, Zepto, Instamart, Amazon and Flipkart. Four different people, four different problems, one product.

Nobody has named this category yet. Buyers still compare us to a dashboard, to their media agency, or to something their own BI team could build. All three comparisons are wrong and all three are cheaper. Ending that is the job.

What you will own

Positioning and packaging — the core of the role

• Category language: what we are, what we are not, and what we stop claiming in order to own it
• A message architecture across four personas that doesn't collapse into "we do everything"
• Packaging: what lands, what triggers the next module
• Positioning and launch for every module we ship

Making it usable without a founder in the room

• The demo narrative, objection library, business case model, proof pack
• Product copy across the app, website and in-product surfaces
• Founder thought leadership, including ghostwriting

Getting it to market

• Launch campaigns, and lead generation across outbound, email and WhatsApp
• SEO and the organic content engine, with LinkedIn as the primary social channel
• Events and workshops, and our PR and design agency relationships

The third block is real work you will own, because we are small and there is nobody else to do it. But you will be hired and judged on the first.

What we're looking for

The one thing we won't compromise on: you can explain something complicated in a sentence, and be right.

• You write well and you write fast, and one narrative holds across a deck, a landing page and a founder's LinkedIn post
• You have run things end to end without a team, a budget or a known brand behind you
• You lead with story, but you are comfortable with the data underneath it
• You will tell the CEO when the story doesn't hold up. We would rather be corrected than agreed with
• You like ambiguity, because the category is being defined in real time

Roughly six to ten years of work behind you, but the last two matter most.

Backgrounds that tend to work: product marketing at a company that had to teach the market a new word; founder or early team at a B2B startup; strategy or investing in consumer and commerce, now wanting to build rather than analyse.

Backgrounds that usually don't: demand generation and campaign-led marketing; brand marketing at a CPG (we sell to CPG, which is not the same thing); agency side. This is not a pipeline role.