Product Marketing Intern

Learnyst; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Learnyst is seeking a skilled Product Marketing professional to enhance customer journey experiences by developing insights and messaging frameworks. You will focus on driving adoption and retention through targeted feedback loops and effective communication strategies. A background in B2B marketing and strong writing abilities are essential for creating impactful copy and messaging frameworks. Success in this role will lead to improved conversion rates and product positioning across various channels.

Qualifications

• Prior experience in B2B marketing or product marketing is preferred.
• Strong curiosity about product marketing strategies.
• Ability to convert messy feedback into clear insights.

Responsibilities

• Maintain Voice of Customer inputs and insights.
• Create and update messaging framework and copy for ads.
• Run feedback surveys and analyze results.
• Define and maintain Ideal Customer Profile and personas.

Skills

B2B marketing experience

Strong writing and messaging skills

Ability to analyze customer feedback

Collaborative across teams

Job description

This role ensures that every product and feature communicates the right value to the right persona at the right stage of their journey.

This role will focus on driving adoption, retention, conversion, upselling, and cross-selling throughout the customer journey, from acquisition to expansion. You will work closely with Product, Growth, Sales, and Customer Success teams to maximise product value and revenue impact.

Responsibilities

1) Maintain Voice of Customer

Set up and run a VoC capture system across Sales + Success + Support + Product

Maintain a VoC Vault: pains, triggers, objections, outcomes, proof, competitor mentions

Run a weekly cadence: collect inputs, tag them, and summarise patterns

Publish a monthly VoC insights report (what buyers are saying + what changed)

Deliverable: VoC repository + monthly insights doc

Create and update:

• “Why we win” / “Why we lose”
• Top objections + best responses
• Convert sales feedback into usable scripts & FAQs for marketing + sales

Deliverable: Battlecards + Objection-handling FAQ bank

3) ICP & Persona (Customer Insights Ownership)

Define and maintain ICP by segment (test-prep, creators, corporate training)

Map per persona: pains, triggers, decision criteria, objections, proof required

Deliverable: 1-page ICP + persona sheets (refine it continuously)

4) Messaging Framework (Positioning Ownership)

Turn VoC into a messaging framework:

• Value propositions by segment
• Proof points and differentiators
• “what we never say” (guardrails)

Deliverable: Messaging playbook + “message bank”

5) Copy Support for Ads + Website

Produce copy deliverables (based on your strategy):

• Headline and CTA bank
• Ad copy variants (angles, hooks, objections)
• Landing page copy blocks (hero, bullets, proof, FAQs)

Coordinate with the designer to convert copy into page sections and creatives

Deliverable: Copy library + landing-page copy blocks

6) Feedback Surveys (System Ownership)

New customer onboarding

Run survey distribution with Sales/CS ops

Analyse results and fold findings into VoC + messaging

Deliverable: Monthly/weekly survey insights

Nice to have

• Prior experience in B2B marketing, product marketing, customer insights, or sales enablement
• Open to learning and curious about how product marketing works.
• Strong writing and messaging skills
• Ability to turn messy feedback into clear patterns and actionable insights
• Curiosity about how product marketing impacts adoption, retention, and revenue
• Comfort working across multiple teams and balancing strategy with execution

What success looks like

• Improved CTR, landing page conversion rate across funnels
• Conversion rate of MQL - SQL ratio
• Better clarity and consistency in how the product is positioned across channels
• Improved CTR and landing page conversion rates across campaigns
• Better objection handling and sharper sales narratives
• Clearer ICP and persona understanding across teams
• More useful customer insight loops influencing messaging and go-to-market decisions
• Higher product adoption, upsell, and cross-sell support through stronger communication