Product Marketing Engineer

Sierra Wireless; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Sierra Wireless is seeking a candidate for a role that emphasizes market development and technical selling in the semiconductor industry. The incumbent will work on identifying new protection design opportunities, engaging with key OEM accounts, and developing targeted sales tools for the market.

Minimum qualifications include a Bachelor's degree in Electronics or Electrical Engineering, alongside 3–6 years of relevant experience, and proficiency in Salesforce CRM. The position may require travel up to 25%.

Qualifications

• 3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development.
• Strong working knowledge of ESD/TVS & System protection principles and high-speed interface standards.
• Experience with regional OEM/EMS/distributor ecosystem and existing account relationships.

Responsibilities

• Identify and prioritize new Protection design opportunities across segments.
• Engage directly with key accounts to influence design stage selections.
• Develop targeted sales tools and conduct product training for partners.

Skills

Market Development

Technical Communication

Salesforce CRM

Data Analysis

Education

Bachelor's degree in Electronics / Electrical Engineering

Tools

Microsoft Office

Job description

Responsibilities:

• Market Development & Strategy

  • Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments

  • Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards

  • Track and analyze regional electronics manufacturing trends to identify white-space opportunities

• Design-In & Account Engagement

  • Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage

  • Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance

  • Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

• Sales Enablement & Collateral

  • Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks

  • Conduct product and technology training for distribution and rep partners across the region

  • Create demand generation content for key verticals to support push-pull channel strategy

• Cross-Functional Collaboration

  • Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps

  • Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs

  • Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications:

• Bachelor's degree in Electronics / Electrical Engineering

• 3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development

• Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred

• Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus

• Proficiency in Salesforce CRM or equivalent pipeline management tools

• Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders

• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus

• Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)

• Experience presenting at industry events or authoring technical marketing content

• Willingness to travel up to 25%