Product Marketing Associate

Mudrex; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Equity

Flexible work

Crypto/fintech exposure

Job summary

Mudrex is seeking a Product Marketing Associate to join its go-to-market team in Bengaluru. You will work with product, design, and growth to shape positioning, messaging, and marketing strategies for our crypto trading platform.

This role suits someone with 1–3 years of marketing experience who wants to grow in a fast-paced crypto/fintech environment. The role emphasizes ownership of go-to-market narratives, collaboration across teams, and data-driven optimization.

Qualifications

• 1–3 years of marketing, product marketing, or product management experience.
• Strong written and verbal communication skills; ability to craft clear, compelling narratives.
• Familiarity with tools like Clevertap or WebEngage.
• Comfort with data and analytics; ability to interpret metrics and optimize campaigns.
• Curiosity about markets and user behavior; ability to conduct and synthesize research.

Responsibilities

• Positioning & Messaging: Develop product positioning and messaging frameworks; define differentiation.
• Campaign Execution: Plan and execute product launch campaigns; create content assets; coordinate with teams to amplify messaging.
• Market & User Research: Conduct user research; monitor competitive landscape; synthesize feedback for prioritization.
• Analytics & Optimization: Track KPIs; A/B test messaging and campaigns; document learnings and iterate.

Skills

Marketing experience

Product marketing

Cross-functional collaboration

Data-driven

Tools

Mixpanel

Amplitude

HubSpot

Clevertap / WebEngage

Job description

Role Overview

We're looking for an Product Marketing Associate to join Mudrex's go-to-market team. You'll work closely with product, design, and growth teams to develop positioning, messaging, and marketing strategies for our crypto trading platform. This role is ideal for someone passionate about crypto/fintech with 1-3 years of marketing experience who wants to grow their product marketing skills in a fast-paced environment.

About Mudrex

Mudrex is a regulated crypto trading platform enabling users to automate, backtest, and execute trading strategies. We serve thousands of traders and institutional users globally. Our team is building the next generation of crypto infrastructure with a focus on compliance, security, and user experience.

Key Responsibilities

Positioning & Messaging

• Develop product positioning and key messaging frameworks for features and product updates
• Work with product and design to define differentiation and competitive advantages
• Create internal alignment on go-to-market narratives across the organization

Campaign Execution

• Plan and execute product launch campaigns across email, product announcements, and community channels
• Create content assets: launch docs, case studies, feature overviews, and messaging guides
• Coordinate with growth, community, and content teams to amplify messaging

Market & User Research

• Conduct user research and gather insights to inform product positioning
• Monitor competitive landscape and market trends in crypto trading
• Synthesize user feedback and support product prioritization

Analytics & Optimization

• Track campaign performance and product marketing KPIs
• A/B test messaging, positioning, and campaign elements
• Document learnings and iterate on strategies based on data

Required Qualifications

• 1-3 years of marketing, product marketing, or product management experience
• Strong written and verbal communication skills; ability to craft clear, compelling narratives
• Familiarity with tools like Clevertap or WebEngage
• Comfort with data and analytics; ability to interpret metrics and optimize campaigns
• Curiosity about markets and user behavior; ability to conduct and synthesize research
• Experience collaborating cross-functionally with product, design, and growth teams
• Interest in cryptocurrency and trading (not required to be an expert, but genuine curiosity is important)

Preferred Qualifications (Not a Dealbreaker)

• Prior experience in crypto, fintech, or regulated industries
• Experience with product launches and go-to-market strategy
• Exposure to developer or trader communities
• Hands‑on experience with marketing tools (Mixpanel, Amplitude, HubSpot, or similar)
• Portfolio or examples of product marketing work (campaign launches, messaging frameworks)

What We're Looking For

• Ownership mentality: You take initiative and don't wait for direction on execution and experimentation
• Learner mindset: You're curious about crypto and trading; you ask good questions and absorb context quickly
• Collaboration: You work seamlessly with product, design, community, and growth teams
• Scrappiness: You're comfortable in a fast-moving startup environment; you prioritize impact over polish
• Writing ability: You can articulate complex concepts clearly for different audiences

What We Offer

• Competitive salary and equity package
• Opportunity to own product marketing strategy and execution from the ground up
• Fast-paced learning environment working across product, design, growth, and community
• Work with a talented team in the crypto/fintech space
• Flexible work environment and competitive benefits

Mudrex is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.