Product Marketing Associate

Mudrex Inc.; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Equity package

Fast-paced learning

Crypto/fintech exposure

Flexible work environment

Job summary

Mudrex Inc. is seeking a Product Marketing Associate to join the go-to-market team. You will partner with product, design, and growth to craft positioning and messaging for our crypto trading platform, influencing campaigns and content.

This role suits someone with 1–3 years in marketing who wants to grow in a fast-paced fintech environment. You'll drive product launches, messaging frameworks, and market insights, while measuring outcomes with KPIs and analytics to optimize campaigns.

Qualifications

• 1–3 years of marketing, product marketing, or product management experience.
• Strong written and verbal communication skills.
• Ability to craft clear, compelling narratives.
• Familiarity with analytics and data interpretation.
• Experience collaborating cross-functionally with product, design, and growth teams.
• Interest in cryptocurrency and trading is important.

Responsibilities

• Positioning & Messaging: Develop product positioning and messaging for features and updates.
• Work with product/design to define differentiation and advantages.
• Create internal alignment on go-to-market narratives across the org.

Skills

Marketing experience (1-3 years)

Strong written and verbal comms

Craft clear narratives

Cross-functional collaboration

Data analytics / interpretation

Interest in cryptocurrency

Product management exposure

Tools

Clevertap

WebEngage

Mixpanel

Amplitude

HubSpot

Job description

Product Marketing Associate

Role Overview

We're looking for an Product Marketing Associate to join Mudrex's go-to-market team. You'll work closely with product, design, and growth teams to develop positioning, messaging, and marketing strategies for our crypto trading platform. This role is ideal for someone passionate about crypto/fintech with 1-3 years of marketing experience who wants to grow their product marketing skills in a fast-paced environment.

About Mudrex

Mudrex is a regulated crypto trading platform enabling users to automate, backtest, and execute trading strategies. We serve thousands of traders and institutional users globally. Our team is building the next generation of crypto infrastructure with a focus on compliance, security, and user experience.

Key Responsibilities

Positioning & Messaging

• Develop product positioning and key messaging frameworks for features and product updates
• Work with product and design to define differentiation and competitive advantages
• Create internal alignment on go-to-market narratives across the organization

Campaign Execution

• Plan and execute product launch campaigns across email, product announcements, and community channels
• Create content assets: launch docs, case studies, feature overviews, and messaging guides
• Coordinate with growth, community, and content teams to amplify messaging

Market & User Research

• Conduct user research and gather insights to inform product positioning
• Monitor competitive landscape and market trends in crypto trading
• Synthesize user feedback and support product prioritization

Analytics & Optimization

• Track campaign performance and product marketing KPIs
• A/B test messaging, positioning, and campaign elements
• Document learnings and iterate on strategies based on data

Required Qualifications

• 1–3 years of marketing, product marketing, or product management experience
• Strong written and verbal communication skills; ability to craft clear, compelling narratives
• Familiarity with tools like Clevertap or WebEngage
• Comfort with data and analytics; ability to interpret metrics and optimize campaigns
• Curiosity about markets and user behavior; ability to conduct and synthesize research
• Experience collaborating cross-functionally with product, design, and growth teams
• Interest in cryptocurrency and trading (not required to be an expert, but genuine curiosity is important)

Preferred Qualifications (Not a dealbreaker)

• Prior experience in crypto, fintech, or regulated industries
• Experience with product launches and go-to-market strategyExposure to developer or trader communities
• Hands‑on experience with marketing tools (Mixpanel, Amplitude, HubSpot, or similar)
• Portfolio or examples of product marketing work (campaign launches, messaging frameworks)

What We're Looking For

• Ownership mentality: You take initiative and don't wait for direction on execution and experimentation
• Learner mindset: You're curious about crypto and trading; you ask good questions and absorb context quickly
• Collaboration: You work seamlessly with product, design, community, and growth teams
• Scrappiness: You're comfortable in a fast-moving startup environment; you prioritize impact over polish
• Writing ability: You can articulate complex concepts clearly for different audiences

What We Offer

• Competitive salary and equity package
• Opportunity to own product marketing strategy and execution from the ground up
• Fast-paced learning environment working across product, design, growth, and community
• Work with a talented team in the crypto/fintech space
• Flexible work environment and competitive benefits

Mudrex is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.