Marketing & Branding Manager | CFD FX | Crypto

JF Talent Consulting Group (Global); Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Job summary

A leading FinTech company is looking for a Marketing & Branding Manager in Mumbai to manage the marketing function for the Indian Market Maker. This role includes establishing team structure, developing marketing strategies, and executing lead acquisition campaigns. Candidates should possess a Bachelor's degree in Marketing or a related field with 5-10 years of experience in the finance industry, preferably in the CFD FX sector. Strong analytical and communication skills are essential.

Qualifications

• Minimum 5 - 10 years of experience in the finance industry.
• Experience in the CFD FX industry is advantageous.
• In-depth knowledge of FX industry and market trends.

Responsibilities

• Manage the marketing function of Indian Market Maker.
• Lead marketing teams to achieve goals and project milestones.
• Develop and execute lead acquisition and retention strategies.

Skills

Analytical skills

Problem-solving skills

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing, PR, Communication

Job description

About the job Marketing & Branding Manager | CFD FX | Crypto

Our client is an award-winning FinTech organisation offering a variety of products. Founded in 2017 and grown to a team of 700+ employees across Europe, Asia, North & South Africa, Middle East and South America

The management and control of the marketing function of Indian Market Maker including Branding, Event, Digital Channel Management, Influence Marketing, and social media of the Company, in aiming to support the local team and achieving the business goal.
What You’ll Do

• Report to the Country Manager and manage marketing teams
• Establish the marketing team structure and lead the team to achieve goals and project milestones
• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
• Develop a go-to-market plan for potential new markets
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
• Develop digital marketing strategy including SEO / SEM, database, and social media
• Evaluate the effectiveness of each channel and optimize the results
• Conduct market research and identify trends and insights into new technology and market
• Collaborate with agencies and other vendor partners
• Utilize CRM system to evaluate customers' data and evaluate current and potential customers' activities
• Research and analyze market trends, adjust business strategy to adapt
• Marketing forecasting and budgets, setting and achieving targets

Requirements:

• Bachelor's degree or above in Marketing, PR, Communication
• Minimum 5 - 10 years of experience in the finance industry
• Experience gained from the CFD FX industry would be an advantage
• In-depth knowledge of FX industry, market trends, and customer behaviour
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions
• Strong analytical skills and detail-minded
• Excellent communication & interpersonal skills