Product Manager- Retention

Apollo Hospitals; Hyderabad, Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Apollo Hospitals in Hyderabad is seeking a senior retention professional to lead lifecycle strategies across the customer journey, aiming to reduce churn and boost repeat engagement. The role emphasizes collaboration with product, marketing, medical, operations, and call center teams to implement automated journeys and smart nudges.

You will own retention metrics, perform cohort analyses, and drive cross-sell and upsell initiatives including family packages and subscriptions.

Responsibilities

• Define and execute lifecycle retention strategy across customer journey stages
• Map drop-offs in the preventive health journey and design interventions to reduce churn.
• Own key retention metrics including repeat rate, conversion rate, renewal %, and LTV.
• Work with product and tech teams to build automated retention journeys using CRM and marketing automation tools.
• Design and implement smart nudges based on health reports, risk scores, and behavioral triggers.
• Drive cross-sell and upsell initiatives including family packages and subscription programs.
• Run cohort analysis and A/B experiments to optimize engagement and renewals.
• Collaborate with medical, operations, and call center teams to ensure seamless follow-ups.
• Build dashboards and reporting frameworks to track retention performance.

Job description

Key Responsibilities

• Define and execute lifecycle retention strategy across customer journey stages


• Map drop-offs in the preventive health journey and design interventions to reduce churn.


• Own key retention metrics including repeat rate, conversion rate, renewal %, and LTV.


• Work with product and tech teams to build automated retention journeys using CRM and marketing automation tools.


• Design and implement smart nudges based on health reports, risk scores, and behavioral triggers.


• Drive cross-sell and upsell initiatives including family packages and subscription programs.


• Run cohort analysis and A/B experiments to optimize engagement and renewals.


• Collaborate with medical, operations, and call center teams to ensure seamless follow-ups.


• Build dashboards and reporting frameworks to track retention performance.