Job Opening For Growth Product Manager - Retention

THG Publishing; Chennai District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

THG Publishing seeks a Growth/CRM professional to own subscriber retention across the lifecycle, optimize winback journeys, and drive renewal rates. The role collaborates with product, design, editorial, and marketing to run cross-channel campaigns and analyze outcomes using industry tools.

Ideal candidates have hands-on experience with cohort analysis, A/B testing, and subscription metrics, with a background in media or OTT services. Strong cross-functional collaboration is essential.

Qualifications

• Experience in growth, product, CRM, lifecycle marketing, or subscriber retention.
• Strong understanding of subscription models and churn drivers.
• Hands-on with A/B testing and cohort/funnel analysis.
• Familiarity with Amplitude, CleverTap, GA, or Tableau.
• Experience in media, OTT, or subscription businesses.

Responsibilities

• Own retention and renewal initiatives across the subscriber lifecycle.
• Design and optimize pre-expiry, post-expiry, and winback journeys.
• Develop strategies to improve renewal rates and reduce churn.
• Identify churn patterns and recommend interventions based on customer behavior.
• Plan and execute multi-channel retention campaigns across Email, Push, WhatsApp, In-App Messaging, and Onsite experiences.
• Coordinate with editorial, design, product, and marketing teams for campaign execution.
• Ensure timely delivery and high execution quality of all assigned initiatives.
• Map subscriber journeys and identify friction points affecting retention.
• Recommend product and UX improvements to improve customer engagement.
• Work closely with Product and Engineering teams to implement lifecycle enhancements.
• Monitor key retention metrics and campaign performance.
• Prepare dashboards, performance reports, and actionable recommendations for stakeholders.

Skills

A/B testing

Cohort analysis

Funnel analysis

Cross-functional

Subscription models

LTV concepts

Tools

Amplitude

CleverTap

Google Analytics

Tableau

Job description

Role & responsibilities

Subscriber Retention & Winback

Own retention and renewal initiatives across the subscriber lifecycle.

Design and optimize pre-expiry, post-expiry, and winback journeys.

Develop strategies to improve renewal rates and reduce subscriber churn.

Identify churn patterns and recommend interventions based on customer behavior.

Campaign Management

Plan and execute multi-channel retention campaigns across Email, Push Notifications, WhatsApp, In-App Messaging, and Onsite experiences.

Coordinate with editorial, design, product, and marketing teams for campaign execution.

Ensure timely delivery and high execution quality of all assigned initiatives.

Experimentation & Growth

Design and execute A/B tests to improve renewals, engagement, and customer experience.

Validate hypotheses through experimentation and recommend scalable improvements.

Continuously identify new retention opportunities based on customer insights and industry best practices.

Product & Lifecycle Optimization

Map subscriber journeys and identify friction points affecting retention.

Recommend product and UX improvements to improve customer engagement.

Work closely with Product and Engineering teams to implement lifecycle enhancements.

Analytics & Reporting

Monitor key retention metrics and campaign performance.

Analyze subscriber behaviour, funnel performance, and cohort trends.

Prepare dashboards, performance reports, and actionable recommendations for stakeholders.

Preferred candidate profile

36 years in Growth, Product, CRM, Lifecycle Marketing, or Subscriber Retention

Strong grip on subscription models, churn drivers, and LTV

Hands-on with A/B testing, cohort/funnel analysis, and tools like Amplitude, CleverTap, GA, or Tableau

Comfortable working cross-functionally with Product, Engineering, Design & Editorial

Experience in media, OTT, news, or subscription/membership businesses