Product Manager NPD & Content

Ascent Meditech Limited; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Ascent Meditech Limited in Mumbai seeks a Manager - New Product Development & Commercialisation in the Marketing department. You will identify market opportunities, support new product development, and drive successful commercialisation across Mobility, Orthopaedic, Wound Care and Rehabilitation categories.

The role links customers, healthcare professionals, Sales, Design & Product Innovation, R&D, Marketing and other cross-functional teams to ensure products meet market needs and are launched

Responsibilities

• Market Intelligence & Opportunity Assessment: Conduct market research to identify healthcare trends, unmet needs and growth opportunities.
• Competitive Benchmarking: Monitor competitor products, pricing strategies and positioning approaches.
• Opportunity Evaluation: Support business cases and evaluate market potential for new product concepts.
• NPD Support: Translate insights into Product Requirement Specifications with Design, R&D and Marketing.
• Cross-Functional NPD Coordination: Coordinate with Design, R&D, Quality, Procurement and Manufacturing; monitor progress and milestones.
• User Feedback & Validation: Coordinate clinician feedback sessions and product validation activities.

Skills

Market Research

Cross-functional Collaboration

Product Requirements

Job description

Department - Marketing

Reports To - Head Marketing

Key Internal Stakeholders - Marketing, Sales, Training & Development (T&D), Research & Development (R&D), Quality & Regulatory, Procurement, E-Commerce, Exports

Position Summary

The Manager - New Product Development & Commercialisation will be responsible for identifying market opportunities, supporting new product development initiatives, and driving successful commercialisation of products across Mobility, Orthopaedic, Wound Care, Rehabilitation and future healthcare product categories.

The role will act as a critical link between customers, healthcare professionals (including orthopaedic surgeons, physiotherapists, rehabilitation specialists, and other clinical stakeholders), Sales, Design & Product Innovation, R&D, Marketing, and other cross-functional teams to ensure that products are developed in alignment with market needs and successfully commercialised.

The incumbent will be responsible for market intelligence, competitor benchmarking, customer insights, product requirement inputs, commercialisation planning, scientific product communication, and product launch readiness.

The role will not be responsible for product engineering, technical development, regulatory documentation, brand strategy, or day-to-day marketing campaign execution. These responsibilities will remain with the respective functional teams. The role will provide product strategy, positioning, commercialisation, launch, and portfolio management inputs to support cross-functional business objectives.

Key Result Areas (KRAs)

1. Market Intelligence & Opportunity Assessment

Market Research & Customer Insights

• Conduct market research to identify emerging healthcare trends, unmet customer needs and growth opportunities.
• Gather market feedback from healthcare professionals, distributors, retailers, patients, caregivers and internal stakeholders.
• Analyse market dynamics, category developments and industry trends.
• Identify opportunities for portfolio expansion, category development and product line extensions.

Competitor Benchmarking

• Monitor competitor products, innovations, pricing strategies, packaging formats and positioning approaches.
• Conduct product benchmarking studies and comparative analyses.
• Identify product differentiation opportunities and improvement recommendations.

Opportunity Evaluation

• Support development of business cases for new product opportunities.
• Evaluate commercial attractiveness, market potential and feasibility of new product concepts.
• Present findings and recommendations to management for decision-making.

2. New Product Development Support

Product Requirement Definition

• Translate customer and market insights into product requirement inputs.
• Support development of Product Requirement Specifications (PRS) in collaboration with Design & Product Innovation and R&D teams.
• Ensure customer, clinical and commercial requirements are adequately represented during product development discussions.

Cross-Functional NPD Coordination

• Coordinate with Design & Product Innovation, R&D, Quality, Procurement and Manufacturing teams during NPD projects.
• Monitor progress of assigned product development initiatives.
• Support the timely completion of project milestones and launch readiness activities.

User Feedback & Validation Support

• Coordinate user evaluations, clinician feedback sessions and product validation activities.